London's iconic Oxford Street is preparing for a spectacular festive celebration this December, uniting for a major charitable cause. The renowned shopping destination will host the Big Day of JOY on Sunday, 7 December 2025, partnering with Great Ormond Street Hospital Charity (GOSH Charity) to raise vital funds for seriously ill children.
For one day only, the street will transform into a winter wonderland bursting with live music, exclusive in-store events, festive treats, and Christmas sparkle. Visitors can explore four dedicated entertainment zones while supporting the hospital's crucial work through donations at four points along the street.
Festive Shopping Experiences and Special Offers
Major brands along Oxford Street are pulling out all the stops with unique experiences and promotions. Selfridges is collaborating with Disney for a magical takeover featuring exclusive pop-ups, limited-edition products, and a nostalgic display centred around Cinderella's castle.
John Lewis invites families to meet Santa in its LEGO-themed grotto, join treasure hunts, and even enjoy special Santa Paws moments for pets. For shoppers needing warmth, Schuh and Kurt Geiger will be serving complimentary hot chocolate during specified hours.
Other notable participations include The Body Shop offering festive games and free gift wrapping, Bath & Body Works providing a free three-wick candle with £40 spends, and Carvela presenting 20% off full-priced items throughout the day.
Entertainment and Dining Highlights
The entertainment programme promises to fill Oxford Street with seasonal cheer across multiple performance areas. Visitors can enjoy everything from the Keynotes Gospel Choir and Yle Samba band to the vintage harmonies of Velvet Riot and the vibrant Mariachi Loco UK.
Festive dining options abound, with John Lewis's 1864 Rooftop featuring cosy winter igloos with skyline views. Market Halls will serve seasonal specials including the viral Pigs in Blankets Burger, while Berners Tavern presents a fairytale-inspired menu created with cookery writer Skye McAlpine.
For those seeking unique experiences, the Mad Hatters Festive Afternoon Tea offers a whimsical twist on the classic, and Bond Street Lounge provides a three-course festive set menu with complimentary prosecco.
Supporting a Vital Cause
At the heart of the celebrations lies the important mission of supporting GOSH Charity. Shoppers can donate at dedicated points along Oxford Street, including within JD Sports. All funds raised will support essential services at Great Ormond Street Hospital, including family accommodation, play teams, life-saving equipment, and medical research.
The event represents a significant collaboration between Oxford Street's retail community and one of London's most cherished medical institutions, combining festive merriment with meaningful charitable support.
For complete details about the Big Day of Joy or to contribute to GOSH Charity's Christmas appeal directly, visitors are encouraged to check the official Oxford Street website.
