Remember Uniqlo's viral Round Mini Shoulder Bag from 2022? That compact accessory took the fashion world by storm, becoming an instant bestseller and a ubiquitous sight on streets everywhere. Now, in 2026, Uniqlo has dramatically scaled up the concept with the launch of its new Puffy Shoulder Bag, a roomier evolution that's already capturing the hearts of fans.
From Mini to Massive: A Fashion Phenomenon Evolves
In Spring 2022, Uniqlo's Round Mini Shoulder Bag achieved viral status, selling out repeatedly and cementing its place as one of the brand's most successful accessories of all time. Its popularity stemmed from a surprising ability to hold essentials like phones, purses, water bottles, and makeup in a small, 4-litre compartment. Fast forward to today, and Uniqlo has responded to demand for more space with a significantly larger version.
The Puffy Shoulder Bag: Key Features and Design
The Uniqlo Puffy Shoulder Bag represents a strategic shift towards larger, more versatile accessories in the "quiet luxury" category. Retailing at £24.90, this bag expands the iconic shape of the original into a practical everyday companion. With a capacity of 24 litres—six times that of the mini bag—it can accommodate a small laptop or tablet, making it suitable for work commutes or even as a weekend away bag.
Dimensions include a width of 44cm at the top and 40.5cm at the bottom, a height of 32.5cm, and a depth of 17cm. The adjustable shoulder strap ranges from 60.5cm to 108cm, ensuring comfort for various body types. Practicality is enhanced with two outer and two inner pockets, including one with a fastener to secure valuables, addressing common frustrations with lost items.
Material, Style, and Versatility
Crafted from 100% polyester with a water-repellent finish, the Puffy Shoulder Bag is designed to withstand British weather, while its puffy style adds extra padding for comfort. Available in black, brown, or natural colours, its unisex slouchy design offers a casual aesthetic that pairs effortlessly with everyday outfits. Style it with a bomber jacket, t-shirt, and wide-leg jeans, or complement a slip dress layered over a cosy knit and knee-high boots for a chic finish.
This launch underscores Uniqlo's commitment to blending functionality with fashion, likely positioning the Puffy Shoulder Bag as another bestseller. Its combination of space, comfort, and value makes it a standout accessory for 2026, building on the legacy of its viral predecessor.
