No7 has unveiled three new additions to its highly successful Future Renew range, marking a significant expansion into body care with its patented peptide technology. The brand, renowned for its scientific approach to skincare, is launching an SPF 15 Hand Cream, a Neck & Décolletage Serum, and a Body Serum, all formulated with the same peptide blend that powered the original face serum to record-breaking sales.
A Legacy of Peptide Innovation
For nearly two decades, No7 has been at the forefront of peptide science in beauty, beginning with the iconic Protect & Perfect launch in 2007. The Future Renew range, introduced almost two years ago, represented a major leap forward with its damage-reversal serum and accompanying creams. The initial launch created a sensation in the beauty world, with products selling at a rate of one every two seconds on the first day, making it Boots' best-selling beauty launch to date.
The original Future Renew products contained a groundbreaking blend of peptides scientifically shown to reverse visible signs of skin damage. The serum, in particular, developed a devoted following, with countless users reporting transformative results that justified repeat purchases.
Responding to Consumer Demand
Dr Eleanor Bradley, Science Credentialing Manager at No7, explains the rationale behind the body care expansion: "Part of the decision to launch body products was driven by consumers and our in-store advisors. As soon as they saw what the original serum could do for their face, they wanted to do the same for their body."
"On the science side," she continues, "if we think about reversing the visible signs of ageing, we know that those signs are present on the body as well." This insight led to targeted formulations for areas particularly vulnerable to ageing signs.
The New Product Lineup
The three new products represent a strategic approach to body care:
- SPF 15 Hand Cream (£17.95 for 75ml): Formulated for hands that often suffer from neglect in sun protection routines and frequent washing
- Neck & Décolletage Serum (£44.95 for 50ml): Specifically designed for the thinner, more delicate skin of the neck and chest area
- Body Serum (£34.95 for 200ml): A gel-cream formulation offering broader application across the body
For comparison, the original Future Renew face serum retails at £47.95 for 50ml, making the body serum particularly noteworthy for its value proposition at just 17.5p per millilitre versus 96p per millilitre for the facial version.
Scientific Formulation Differences
Dr Bradley explains the specific challenges addressed by each product: "The skin on the neck and décolleté isn't just thinner, it also has less collagen, less fibrillin, and fewer oil glands than the face. So we've added ingredients to make it more nourishing – more niacinamide, argan oil – and a botanical which can help with brightening, as we know that pigmentation is a key concern in this area."
The hand cream features a thicker, more nourishing texture with slightly less peptide concentration, balanced by the expectation of more frequent application. The body serum adopts a lighter gel-cream consistency suitable for broader use.
Texture and Application Experience
All three products demonstrate user-friendly textures that enhance the application experience. The hand cream provides nourishing moisture without leaving a greasy residue, while both serums melt readily into the skin. The body serum offers a particularly appealing dry finish, whereas the neck serum maintains a slightly tackier feel for longer periods.
Clinical Evidence and Results
True to No7's scientific heritage, the products underwent rigorous testing including consumer studies and clinical trials with objective measurements. One particularly compelling study involved 35 women aged 47 to 70 with visible signs of ageing applying the body serum twice daily to just one arm and one leg, using the opposite limbs as controls.
After two months of consistent use, the treated sides showed significant improvements in skin texture, dryness reduction, and diminished fine lines compared to the untreated control areas.
Expert Verdict and Recommendations
As a beauty expert with over twenty years of experience and thousands of product trials, I offer this assessment:
The hand cream represents a solid option for those not currently using broad-spectrum sun protection on their hands, though the peptide concentration is lower and the price point remains substantial for a hand care product.
The neck serum addresses a specific demand in the market, though some skincare purists might question the necessity of separate neck products when facial treatments can be extended downward. The philosophy of simply "taking it to the t*ts" with existing facial products remains a valid alternative for many.
The body serum emerges as the most compelling offering. Its clinical results are persuasive enough to convert even those typically indifferent to body care routines. Interestingly, the significant price advantage over the facial serum might tempt some users to experiment with applying the body formulation to facial areas, though this approach requires caution for those with oily or sensitive skin types.
For beauty enthusiasts willing to explore innovative approaches, the body serum offers clinically-proven anti-ageing technology at a substantially reduced cost compared to the original facial formulation.
