No7, renowned for its budget-friendly skincare, has made a significant splash in the cosmetics world with its Pro Artist Collection. Following last year's successful launch, which included lipsticks, eyeshadows, and bronzers all priced under £20, the brand is now expanding its lineup with four new eye makeup products. This move aims to help beauty enthusiasts refresh their January routines with professional-grade results that are easy to achieve daily.
Embracing a Fresh Start with Self-Care Rituals
Psychotherapist Anna Mathur highlights the importance of using beauty rituals as a form of self-care and personal expression. She notes that reframing January as a time for self-celebration rather than self-correction can be liberating, fostering a sense of energy, hope, and confidence. This aligns perfectly with No7's latest launch, encouraging users to embrace new looks without the pressure of a full makeup overhaul.
Expert Tips from a Professional Makeup Artist
Nic Chapman, a professional makeup artist and No7 ambassador, shares practical advice for incorporating these new products. She suggests focusing on one or two features, such as bold lashes or sleek eyeliner, to make a statement without needing a full face of makeup. Chapman recommends not shying away from bolder mascara application and embracing shimmer or subtle highlights to enhance everyday looks and boost confidence.
Detailed Look at the New Products
The new additions to the No7 Pro Artist Collection are designed to deliver high-impact results with user-friendly application. All products are available online and in-store at Boots, maintaining the brand's commitment to affordability.
Instant Impact Volumising Mascara
Priced at £17.95, this mascara promises long, voluminous lashes that mimic the effect of falsies. Its formula is extra long-wearing, resistant to flaking and smudging, and offers a glossy finish. With just a couple of coats, it aims to leave users looking polished and put-together throughout the day.
Dream Duet Eyeshadow Sticks
These dual-ended eyeshadow sticks, costing £12.95, feature a matte shade on one end and a corresponding shimmer on the other. Available in six shades, they boast a creamy, blendable formula that can be applied with fingers or a brush for minimal effort and maximum impact, making them ideal for quick, foolproof looks.
Precision Ink Liquid Liner
At £12.95, this liquid liner is designed for precise application, helping users achieve sleek, defined lines with ease. It's perfect for creating everything from subtle wings to bold graphic looks, adding versatility to any makeup routine.
Behind The Scenes Eyeshadow Palette
This compact quad palette, priced at £16.95, includes four shades—a shimmery champagne, flattering taupes and browns, and an intense mocha—suitable for everyday glamour or smoky eye effects. Its sleek gold and black packaging adds a touch of luxury, making it a stylish addition to any beauty collection.
Why This Launch Matters
No7's expansion into eye makeup reinforces its position as a leader in affordable beauty, offering products that rival high-end brands like Chanel at a fraction of the cost. The Pro Artist Collection's success, with items like the Soft Glow Cream Bronzer becoming viral hits, shows a growing demand for quality makeup that doesn't break the bank. This latest drop not only caters to beauty lovers seeking a January reset but also promotes self-care through accessible, easy-to-use products.
