The Disturbing Rise of Clavicular: How a Looksmaxxer Turned His 'Horror Story' into Fame
Braden Peters, who goes by the online alias Clavicular, has emerged as a polarizing figure in the digital landscape, known for his extreme approach to physical self-optimization and a string of high-profile controversies. His unique vernacular, including terms like 'mogging' and 'jestermaxxing,' often masks a deeper, more malign chauvinist philosophy that continues to attract a growing audience.
Who Is Clavicular?
Clavicular, born Braden Peters, is a 20-year-old content creator who initially gained notoriety as a 'looksmaxxer'—a term used to describe individuals, typically young men, who pursue extreme measures to enhance their physical appearance. His screen name references the collarbone, a feature highly prized within this online community. Peters first rose to prominence on streaming platforms like Kick, where he now boasts nearly 180,000 followers, and TikTok, where his audience exceeds 760,000.
His content has evolved from looksmaxxing tutorials to extensive live streams of his daily life, earning him significant income, including over $100,000 from Kick in a single month. Peters also offers coaching services, promising to help others 'ascend' in attractiveness, though his methods and rhetoric have sparked widespread concern.
Extreme Measures and Controversial Actions
Peters is infamous for the drastic steps he claims to have taken to achieve his chiseled appearance. He has openly discussed using steroids, which he says have left him infertile, and methamphetamine to suppress appetite. His journey began at age 14, ordering testosterone online and using Photoshop to visualize his goals, leading to expulsion from college for possession of testosterone.
More alarmingly, Peters has endorsed dangerous practices like 'bone smashing'—using a hammer or fist to alter facial bones—despite strong warnings from medical experts. His philosophy extends beyond physical transformation into a toxic worldview, where women are referred to as 'targets,' 'slayables,' or 'foids' (short for female humanoids), and followers are advised on manipulative tactics in interactions.
Associations and Ideological Ambiguity
While Peters claims to be apolitical, stating he would support any party offering financial gain, his associations tell a different story. He has been filmed with controversial figures like Andrew Tate, accused of sex trafficking, and Nick Fuentes, a white nationalist, chanting along to offensive lyrics in a nightclub. Peters defended this as 'just a song,' highlighting a pattern of seeking shock value over coherent ideology.
His rise has been fueled by a series of controversies, including livestreaming an incident where he appeared to run over a pedestrian with his Tesla Cybertruck and injecting his then-17-year-old girlfriend with fat-dissolving peptides. These events, often difficult to verify independently, have amplified his profile, reinforcing his belief that all attention is beneficial.
The Impact of His Vernacular
Clavicular's influence is partly sustained by his absurd lingo, which includes terms like 'jestermaxxing' for personality work and 'mogging' for outperforming others in looks. This jargon, designed to exclude 'normies,' has begun to infiltrate broader circles, even appearing in official communications, such as a tweet from the U.S. Department of War. This spread normalizes his toxic ideas under a veil of humor and exclusivity.
Despite his success, Peters has expressed regrets, describing his life as a 'horror story' and lamenting missed experiences like a normal college life. Yet, he remains committed to his path, aiming to 'mog'—or surpass—others in his pursuit of fame and influence.
The story of Clavicular underscores the darker sides of online culture, where extreme content and controversial figures can gain traction, spreading harmful ideologies under the guise of self-improvement and entertainment.
