Warner Bros has announced that the UK's largest Harry Potter shop will open on London's Oxford Street on November 4. The flagship store, covering more than 21,000 square feet across two floors, will be located within The Ribbon development at 134-140 Oxford Street.
Diagon Alley-inspired design and attractions
Inspired by the magical shopping street Diagon Alley, the new shop will become the second official Harry Potter retail destination in the UK, following the existing site at King's Cross Station. Warner Bros said the destination will feature themed spaces designed to immerse fans in the wizarding world, including a Ukrainian Ironbelly Dragon towering over the Gringotts area, a full-sized Knight Bus, and The Leaky Cauldron pub where visitors can enjoy food and Butterbeer drinks.
Warner Bros has also released official concept artwork for the shop, offering fans a first look at the destination ahead of its opening.
Warner Bros statement on the new store
Karl Durrant, Warner Bros senior vice president of worldwide retail, said: "Following the success of our Harry Potter shops around the globe, opening the Harry Potter Shop in London is a truly special milestone. We're incredibly proud to bring the magic back to the city where Harry Potter's story began."
He added: "There's no better place to create a destination that celebrates the magic, creativity and storytelling that has captivated generations of fans around the world. Step inside and you'll feel as though you've walked straight into Diagon Alley. Every detail has been designed to transport fans into the wizarding world. Whether you're local to London or visiting from afar, we can't wait to welcome fans through our doors this November."
Part of Warner Bros London experiences
The shop will join Warner Bros' collection of Harry Potter experiences in London, including the Warner Bros Studio Tour London – The Making of Harry Potter and the Harry Potter shop at King's Cross. Oxford Street is one of the world's busiest shopping areas, attracting around half a million visitors each day, providing a prime location for the new flagship store.
