The UK's largest official Harry Potter flagship store will open its doors on November 4, 2026, at 134–140 Oxford Street in central London. The two-floor, 21,000-square-foot space, owned by Warner Bros., is designed to immerse visitors in the wizarding world, inspired by Diagon Alley.
Store Features and Exclusive Merchandise
Among the attractions, the store will feature a full-sized Knight Bus for photo opportunities, a Leaky Cauldron serving frozen, hot, and regular Butterbeer, Butterbeer Ice Cream, and a range of Butterbeer-inspired treats. A recreated Diagon Alley includes a Gringotts area with the Ukrainian Ironbelly dragon towering above visitors, as it did in the films.
London exclusives include a Diagon Alley wand, artworks inspired by the store's decor, and a Butterbeer label collection. The store joins other official Harry Potter shops in New York, Chicago, and Tokyo.
Opening Date Marks 25th Anniversary
The opening date was announced to coincide with the 25th anniversary of the film adaptation of Harry Potter and the Philosopher's Stone. According to Time Out UK, the store will be located at 134-140 Oxford Street, W1D 1LY.
In related news, a massive new neon arcade with real-life Pac-Man is opening in south London, and the Golden Hinde is being transformed into a floating pub.
