Beauty retailer LookFantastic has sparked excitement among haircare enthusiasts with a significant price reduction on a premium Olaplex treatment. The Olaplex Rich Hydrating Mask, a product designed to rescue damaged locks, is now available at a 20% discount.
The Deal: Where to Find the Discounted Olaplex Mask
Originally priced at £39, the Olaplex Rich Hydrating Mask is now £31.20 on the LookFantastic website. An additional promotional code, FLASH22, brings the final price down to just £30.42. The mask is offered in two formulations: one for rich, medium-thick hair and another for weightless, fine-to-medium hair.
For those comparing prices, the same mask is listed at £31.20 on Beauty Bay, while it remains at its full retail price of £39 at both Sephora and Cult Beauty.
What Does the Olaplex Mask Do?
This intensive treatment is engineered to nourish hair comprehensively, from root to tip. Its formula includes key active ingredients: Behentrimonium Chloride for hydration and manageability, glycerin to lock in moisture, and Bis-Aminopropyl Diglycol Dimaleate, which works to smooth the appearance of damaged hair strands. It is designed to be used as a conditioner replacement.
Customer Reviews: Transformative Results for Damaged Hair
On LookFantastic, the product boasts an impressive 4.7-star rating from 437 reviews. Feedback from shoppers, particularly those with chemically treated hair, has been overwhelmingly positive.
One reviewer stated, "I bought this along with another Olaplex product, and these have completely changed my hair from being dull, damaged and frizzy to really smooth and manageable." Another shared, "Been using every other wash and hair is already feeling much more hydrated and silky. Also smells gorgeous!"
A particularly emphatic review read, "I’ve tried so many other brands... Nothing has hydrated my bleached frizzy hair like this product."
However, the product did not work for everyone. One customer reported it left their hair feeling dry and frizzy, noting it joined their "conditioner graveyard."
Alternative Hair Repair Treatments
For consumers exploring other options, the article mentions two alternatives. The K18 Biomimetic Hairscience Leave-in Molecular Repair Hair Mask is priced at £30 at Cult Beauty, targeting damage from bleach, colour, and heat. On a more budget-friendly note, Pantene Pro-V Repair & Protect Keratin Protect Hair Mask is available for just £3 at Boots, claiming to repair six months of damage in a single use.
The discounted Olaplex Rich Hydrating Mask presents a compelling opportunity for shoppers seeking a professional-level treatment for dry or damaged hair at a more accessible price point this January.
