Devotees of the popular skincare and cosmetics brand Lush are launching a heartfelt campaign. They are begging the company to make a limited-edition Valentine's Day product a permanent part of its lineup.
The Coveted Scent That's Causing a Stir
The product at the centre of the demand is the Goodnight Sweetheart Pillow Spray, which retails for £12. Originally released as part of Lush's seasonal Valentine's range, this versatile spray is described as having a delicately floral and slightly sweet fragrance. Its scent profile combines notes of ylang ylang, jasmine, rose, and sandalwood.
Designed primarily for a light spritz on pillows before sleep, customers have found multiple uses for it. Many report using it on their pyjamas, as a room spray throughout the bedroom, or even wearing it as a personal perfume. This multifunctionality appears to be a key part of its appeal.
Overwhelmingly Positive Customer Feedback
The product currently boasts an impressive 4.6-star rating from numerous reviews on Lush's website. The feedback paints a clear picture of a product that has cultivated a loyal following.
One enthusiastic reviewer shared: "Bought this as a blind buy from the website, and SO glad I did! It's soft, feminine and just beautifully LUSH. All my co-workers loved it as well." They went on to express a desire for a larger bottle size, having already repurchased it twice.
Another direct plea to the brand read: "Please please make this permanent. About to be on my third bottle now. Please don't ever discontinue this lovely and delicate, sweet pillow spray." This sentiment is echoed by a shopper who finds it "even nicer" than traditional lavender-based sleep sprays, describing it as "powdery and clean."
Perhaps the most telling review comes from a customer who admitted: "I've been rationing the last bit because I don't want it to end!" This act of rationing underscores the product's limited availability and the high value placed on it by buyers.
Considerations and Alternative Options
It is worth noting that not all feedback was flawless. A small number of critical reviews mentioned issues. One customer reported an allergic reaction, while another complained of a faulty spray mechanism that dispensed product too quickly, depleting the bottle in a couple of weeks.
For those seeking similar products, the market offers alternatives. NEOM sells 'The Perfect Night's Sleep Pillow Mist', currently reduced to £16.80 from £24, with a lavender, chamomile, and patchouli blend. ESPA also offers a 'Restful Pillow Mist' for £16.80, featuring lavender, clary sage, and eucalyptus oils.
However, for the dedicated fans of Goodnight Sweetheart, these alternatives do not compare. The pattern of reviews spanning one or two years suggests this spray makes a seasonal comeback, but customers are clear: they want it on shelves all year round. The collective voice from Lush's customer base is a powerful request for the brand to listen and potentially grant a permanent place for this beloved fragrance.
