Budget Dishwashing Liquid Ranks Among Australia's Best in Comprehensive Test
In a revealing examination of kitchen cleaning products, consumer advocacy organization Choice has discovered that one of the most affordable dishwashing liquids available in Australia also ranks among the highest performers. This finding emerged from a rigorous evaluation of over thirty different cleaning products, challenging conventional assumptions about price and quality.
Surprising Results from Scientific Testing
Choice conducted meticulous testing on thirty-one distinct dishwashing liquid formulations, employing scientific methods to assess cleaning effectiveness. Researchers prepared test tiles with challenging food stains including spaghetti Bolognese, egg yolk, and rice starch. These tiles were then soaked in each detergent solution and subjected to a standardized number of scrubs before undergoing reflectance testing to measure surface cleanliness.
Morning Fresh Ultimate Pro Brilliance Original Ultra Concentrate Dishwashing Liquid achieved the highest score of 90%, claiming first place in the comprehensive assessment. However, the most remarkable finding involved Aldi's budget-friendly offering.
Budget Option Challenges Premium Products
Aldi's Tandil Ultra Quick Dry Raspberry and Apple dishwashing liquid secured equal-second position with an impressive score of 85%, matching the performance of premium products including Morning Fresh's Antibac Active Lemon Ultra Concentrate and Palmolive's Ultra Gentle Care Mild Fragrance variants.
What makes this result particularly noteworthy is the dramatic price difference between products. The silver-medal-winning Aldi option costs just $0.40 per 100ml, making it one of the most economical products evaluated. In stark contrast, the top-ranked Morning Fresh product carries a price tag of $1.71 per 100ml, representing the second most expensive formulation in the entire test.
"As usual, price isn't a guarantee of performance," commented Chris Barnes, senior project officer at Choice, highlighting the disconnect between cost and effectiveness observed in the testing.
Expensive Products Underperform
The testing revealed several surprising underperformers among higher-priced options. Saba Organic's Dishwashing Liquid, the most expensive product evaluated at $2.40 per 100ml, received only an adequate score of 75%. This premium product costs nearly six times more than the equally effective Aldi alternative.
Even more concerning, seven dishwashing liquids actually performed worse than plain water in the cleaning assessments. Ecostore Lemon Dish Liquid received the lowest score of 55%, while six other products including Ecostore Ultrasensitive Dish Liquid Fragrance Free, Coles Ultra Concentrate Dishwashing Liquid Lemon Burst, and Aldi Tandil Ultra Antibacterial Lemon scored just 60%. By comparison, water alone achieved a 65% cleaning score in the same testing protocol.
Industry Response and Formulation Factors
Ecostore responded to the test results by acknowledging Choice's findings while emphasizing that their formulation approach prioritizes ingredient safety, chemical composition, and environmental considerations beyond mere cleaning performance. "We consider a broader body of evidence, including independent testing, formulation consistency, and long-term consumer use over time," stated an Ecostore spokesperson.
Barnes offered insights into why some formulations might underperform, suggesting that brands sometimes prioritize sensory elements like fragrance over fundamental cleaning capability. "One reason why a formulation may be ineffective is because a brand may have focused more on smell, and not enough on its ability to clean properly," he explained.
The testing also revealed an important truth about dishwashing in general. "Sometimes it's actually just the warm water and the scrubbing that will get the job done," Barnes noted, indicating that the cleaning process involves multiple factors beyond just the detergent itself.
Market Dynamics and Consumer Implications
Barnes described the competitive landscape of cleaning products as a "constant arms race," with manufacturers regularly reformulating products to deliver better performance at lower price points. This dynamic explains the significant variation in both price and effectiveness even within individual brands, as companies develop products targeting different consumer segments and price sensitivities.
For Australian consumers, these findings provide valuable guidance for making informed purchasing decisions. The results demonstrate that effective cleaning doesn't necessarily require premium pricing, while also highlighting that some products may not deliver the performance their marketing suggests.
The comprehensive testing methodology employed by Choice offers consumers scientifically validated information to navigate the crowded marketplace of household cleaning products, potentially saving households significant money while ensuring effective cleaning results.



