TripAdvisor has unveiled its highly anticipated list of trending destinations for 2026, offering a treasure trove of inspiration for travellers seeking to venture beyond the well-trodden path. The selections come from the platform's annual Travellers' Choice Awards: Best of the Best Destinations, announced on January 13, 2026.
From Atlantic Isles to Alpine Cities
The awards highlight seven categories, but the 'trending destinations' shortlist is particularly compelling, spotlighting locations experiencing a significant surge in popularity and positive reviews. This year's list is a global tour, featuring everything from a European archipelago dubbed the 'Island of Eternal Spring' to a vibrant Mexican port town touted as the 'next Tulum'.
Topping the list is Madeira, Portugal. This Atlantic archipelago, often called the 'Hawaii of Europe', is celebrated for its fairytale Fanal Forest, black sand beaches like Seixal, and the traditional mercearias of its capital, Funchal. The island's world-class seafood and unique banana passion fruit make it a standout culinary destination.
In second place is Tbilisi, Georgia, described by Metro's Travel Editor as 'Europe's last hidden gem'. The city boasts a fascinating blend of ancient history, a burgeoning wine scene, trendy bars in derelict warehouses, and historic sulfur baths.
Global Gems and a UK Surprise
The list showcases diverse appeal. Chicago, USA, makes the cut, offering far more than deep-dish pizza, with its iconic architecture, diverse neighbourhoods like Wicker Park, and renowned cultural institutions such as the Art Institute of Chicago.
Further afield, Quy Nhon in Vietnam offers an authentic coastal escape from busier cities, while Puerto Escondido, Mexico, attracts surfers and those seeking a laid-back, boho vibe reminiscent of Tulum decades ago.
European favourites include Milan, Italy, which is in the spotlight as a co-host of the 2026 Winter Olympic Games, promising a blend of high fashion, historic art, and sporting excitement.
A notable entry for UK travellers is Glasgow, Scotland. The UK's third-largest city earns praise for its irreverent humour, legendary pub culture, and vibrant arts scene, from the Gallery of Modern Art to the infamous 'Sub Crawl'.
Completing the 2026 Hotlist
The final destinations round out a truly international itinerary. Abu Dhabi, UAE, is rivalling Dubai as a family-friendly hub with major theme parks and the stunning Sheikh Zayed Grand Mosque.
Recife, Brazil, is hailed as a 'free spirit', famous for its colossal carnival and beautiful beaches like Porto de Galinhas. Finally, San Carlos de Bariloche in Argentina offers a Patagonian adventure base, perfect for skiing, hiking, and enjoying Swiss-style chocolate shops amidst stunning alpine lakes and forests.
TripAdvisor's list serves as a powerful indicator of shifting travel trends, moving focus towards underrated cities, authentic cultural experiences, and destinations offering both natural beauty and urban vitality. For holidaymakers planning their 2026 adventures, these ten locations provide a compelling starting point.
