Stratacache, the US-based software company providing in-store digital advertising services to retail giants Currys and Iceland, has declared insolvency, City AM can reveal. The firm announced its winding-up and appointed liquidators on Wednesday, according to insolvency filings.
Iceland Partnership at Risk
Only months after partnering with Iceland to deploy its sensor-based "Walkbase" technology across 766 stores, Stratacache's collapse threatens to disrupt the system. The technology uses sensors to measure how many people view digital adverts. Iceland had celebrated the deal as establishing the "most advanced in-store media network in the UK." Adam Smith, Iceland's head of retail media, had said the technology would help serve customers better and ensure brands' marketing spend delivers results.
Job Cuts and Financial Troubles
Stratacache recently announced plans to lay off staff as the Ohio-based firm faces rising tariffs, supply chain disruptions, and surging memory prices. The exact number of job losses has not been disclosed, but it is below the 50-worker threshold requiring formal redundancy notification, according to local news outlet Drayton Daily News. The firm was threatened with being struck off the Companies House register in March 2025, but this was rescinded in April 2025. Stratacache employs around 1,200 staff and manages approximately 2.5 million devices across 30 global offices, according to AV magazine.
PRN Retail Media Also Insolvent
PRN Retail Media, a Stratacache-operated company providing digital displays to FTSE 250-listed electrical retailer Currys, also declared insolvency on Wednesday. Currys had partnered with PRN to expand its "Currys Connected Media" system into all 297 of its stores in the UK and Ireland. These "dynamic media spaces" enabled Currys to advertise brands on in-store screens, but it remains unclear whether these systems will be forced offline due to PRN's insolvency. Kebin Carborne, PRN's chief executive, had previously said the network allowed Currys to reach shoppers across every stage of their purchasing journey. PRN's most recent accounts are overdue, according to Companies House, and should have been submitted on 7 May. The firm was only established in August 2024.
Winding-Up Process
Both Stratacache and PRN appointed Mark Supperstone and Simon Jagger of S&W Partners to lead the winding-up of the firms. Iceland, Currys, Stratacache, and PRN did not respond to requests for comment. Multiple Stratacache and PRN directors were also contacted but did not respond.
