M&S Foodhall has added a new chocolate bar to its confectionery aisle, the Collection Single Origin Dark Chocolate with Mint, priced at £3 for 100g. The retailer described it as 'the most luxuriously creamy, minty bar you could treat yourself to,' crafted from 85% Peruvian dark chocolate with Indian mint oil. Available in stores and on Ocado, the launch has sparked divided reactions among shoppers.
Shopper reactions: love and hate
On Instagram, kiran.k.kang exclaimed 'Oh em gee! I need this,' while derek_sadorra called it a 'new must try.' Facebook user Jo Connie Woodward confirmed it's 'absolutely delicious. What a triumph, thank you M&S.' However, critics like Lily B-Chapman complained: 'Why always dark chocolate and not milk chocolate?' Sarah Cottenden, despite loving dark mint chocolate, found it 'too dark' with a 'dry after taste.'
Vegan-friendly and diabetes-friendly
Some shoppers praised the bar's vegan credentials and high cocoa-to-sugar ratio, making it suitable for those with diabetes or lactose intolerance. The 85% cocoa content offers a lower sugar option compared to many milk chocolate treats.
Context: supermarket chocolate taste test
This launch follows a Metro milk chocolate taste test that compared supermarket own-brand bars to Cadbury Dairy Milk. M&S's offering was deemed 'nice' but 'a little underwhelming for the price,' with budget options from Aldi and Lidl outperforming pricier brands. Cadbury scored high on taste and nostalgia but lost on value.
