The magic of Christmas is coming early to London as retail giant John Lewis has chosen the capital as the stunning backdrop for its highly anticipated 2025 Christmas advert. Following months of speculation, the department store has confirmed that filming is already underway across various iconic London locations.
A Capital Christmas Celebration
This marks a significant departure from previous years, with John Lewis deliberately embracing London's unique charm and diversity to create what promises to be their most memorable festive campaign yet. The decision to film in the capital reflects the city's enduring appeal as both a global hub and a place where community spirit thrives.
Secret Locations Revealed
While the retail giant remains tight-lipped about the advert's exact plotline, insiders confirm that several beloved London landmarks and neighbourhoods will feature prominently. The production team has been spotted filming in both central London districts and charming suburban areas, suggesting a narrative that celebrates the city in all its diversity.
The choice of London continues John Lewis's tradition of creating Christmas advertisements that capture the nation's heart, with previous campaigns becoming cultural touchstones that signal the beginning of the festive season for millions of Britons.
What We Know So Far
- Filming commenced in early 2025 across multiple London boroughs
- Both iconic landmarks and everyday London streets feature in the advert
- The theme remains under wraps but promises to be emotionally resonant
- Previous adverts have featured celebrities including Elton John and Paddington Bear
Continuing a Beloved Tradition
John Lewis's Christmas advertisements have become an annual event in British culture, often sparking as much anticipation as the first mince pie of the season. The 2025 London-filmed edition is expected to continue this tradition while bringing a fresh, urban twist to the retailer's signature heartfelt storytelling.
Industry experts predict that featuring London will resonate strongly with both domestic and international audiences, showcasing the city's festive transformation while maintaining the emotional depth that has become synonymous with John Lewis's Christmas campaigns.
As autumn approaches, anticipation continues to build for what promises to be a spectacular celebration of London life and Christmas magic, all wrapped up in the retailer's most ambitious advert to date.
