FIFA President Gianni Infantino has announced plans to sell off stakes in the World Cup to private investors, creating a new commercial entity valued at $20bn. The move has sparked immediate backlash, with UEFA accusing FIFA of trying to 'sell football's soul'.
Details of the proposal
The plan involves establishing a separate commercial entity that would hold rights to the World Cup, with private investors able to buy stakes. Among the leading would-be investors is Joshua Kushner, brother of Jared Kushner, former senior advisor to Donald Trump. The entity is reportedly valued at $20bn, though exact terms remain unclear.
Reactions and criticism
UEFA has been vocal in its opposition, with a spokesperson stating that the proposal risks prioritizing profits over the integrity of the sport. 'Football is not for sale,' the spokesperson said. Other critics argue that such a move could lead to conflicts of interest and reduce transparency in FIFA's operations.
Potential impact
If implemented, the plan could fundamentally change how the World Cup is financed and managed. Supporters argue it would bring much-needed investment into the sport, while opponents warn it could lead to commercialization that undermines football's grassroots values. The 2026 World Cup, hosted by the US, Canada, and Mexico, would be the first affected by any new structure.
