A recent study by the RAC and VisitEngland has found that drivers in the UK are adding an average of 30% more time to their journeys in order to enjoy scenic views. The research, which surveyed 2,000 motorists, indicates that over half (52%) of drivers have deliberately taken a longer route to experience beautiful landscapes.
Top Scenic Detours
The Lake District emerged as the most popular destination for scenic detours, followed by the Scottish Highlands and the Yorkshire Dales. Other frequently mentioned areas include the Peak District, the Cotswolds, and the Norfolk Broads. The study also highlighted that drivers are willing to travel an extra 20 miles on average for a picturesque drive.
Impact on Journey Planning
According to the RAC, this trend is influencing how people plan their trips. More than a third (36%) of respondents said they now factor in scenic routes when planning longer journeys. The research also found that younger drivers (aged 18-34) are more likely to take detours for scenery, with 62% doing so compared to 42% of those over 55.
RAC spokesperson Simon Williams commented: 'It's clear that many drivers are willing to add extra time to their journeys to enjoy the UK's stunning countryside. This not only enhances the driving experience but also supports local economies along these routes.'
Economic and Environmental Considerations
VisitEngland noted that scenic driving routes contribute to tourism in rural areas, with an estimated £2.5 billion spent annually by motorists on detours, including fuel, food, and accommodation. However, the study also raised concerns about increased fuel consumption and emissions. The average extra 20-mile detour adds about 1.5kg of CO2 per journey, according to environmental data.
The findings come as the UK government promotes staycations and domestic tourism. The RAC advises drivers to plan ahead and consider using apps that highlight scenic routes to make the most of their journeys while minimizing environmental impact.
