Dior moved its Paris menswear show to 9am to avoid 40°C heat, offering cool towels, umbrellas, and personalized fans to guests. The collection, designed by Jonathan Anderson, mixed laid-back 'indie sleaze' with elegant luxury, featuring metallic shorts, ripped jeans, and oversized brooches.
Heatwave Prompts Early Show
Fashion brands in Paris adjusted schedules as temperatures reached 40°C on Wednesday. Dior rescheduled its afternoon show to early morning, making the experience more comfortable with cooling amenities. The venue, the Musée Nissim de Camondo, is under renovation and set to reopen in 2030.
Collection Inspired by Rave Culture
The show's soundtrack by Fred Again and invitations as black disco balls set a hedonistic tone. Anderson noted, "Especially in London at the moment, there’s a whole new movement of kids going out. Rave culture is starting back up again – you see it in the suburbs, you see it outside of the city." The collection included hologram sequin trousers, deconstructed suits in chiffon, and oversized metallic brooches.
Anderson's Strategy at Dior
Anderson, the first creative director across menswear and womenswear at Dior since 2025, aims to balance existing and new customers. He said, "I have an interesting job, as I have to talk to an existing customer and loyal client, and I have to go about recruiting customers. For me, in a weird way, I enjoy screwing with that, because that’s where you find tension." His previous role at Loewe increased revenue five times over 12 years. A February HSBC report predicted 10% growth across 2026 for Dior under Anderson.
Pop Culture Influence
Anderson's third menswear outing at Dior continues his use of pop culture, with earlier collections featuring plain knits and indie sleaze. The brand recently staged a show in Los Angeles and opened a restaurant in Saint-Tropez, targeting wealthy customers globally.
