ASOS and adidas Originals are releasing their largest collaboration to date, Collection 04, which includes the partnership's first-ever menswear line. The collection launches exclusively on ASOS on July 29 for ASOS.WORLD members and becomes available to all shoppers on July 30.
Womenswear takes a fashion-forward turn
The fourth womenswear collection from the duo feels more elevated and confident than previous drops, according to the retailer. ASOS has reworked adidas Originals' most recognisable silhouettes with a fashion-led lens, introducing cinched-waist jumpsuits, oversized windbreakers, funnel-neck jackets, sleeveless track tops, and co-ords designed for mixing and matching beyond the gym.
Bubble hems, dropped waists, and soft volume bring a directional feel, while power shoulders and clean tailoring give several pieces a premium edge. Texture plays a major role, with towelling, satin nylon, sheer fabrics, and lustrous sateen finishes adding depth. The palette balances adidas' signature sporty colour pops with wearable navy, cream, and neutral tones.
Boxer, model, and humanitarian Ramla Ali fronts the womenswear campaign, embodying the collection's themes of confidence and self-expression.
First-ever menswear range debuts
For the first time, ASOS and adidas Originals are expanding their partnership into menswear, marking a significant milestone for one of fashion's most successful retail collaborations. The debut menswear collection takes classic adidas Originals sporting codes and gives them a more considered, fashion-focused twist.
Tailored track pants, soft checked Firebird tracksuits, rugby shirts, premium knitwear, and overshirts blur the line between sportswear and smart-casual dressing. The earthy palette of browns, tans, and neutrals makes the collection particularly relevant for transitional dressing. British-Nigerian footballer Noni Madueke leads the menswear campaign, bringing sporting credibility and personal style.
Previous drops reached cult status
Previous ASOS x adidas Originals drops have achieved near cult status among shoppers, with Collection 03 selling out rapidly. Expectations are high for Collection 04, which could be the strongest offering yet. With menswear now included, pieces are expected to sell out within days or even minutes, according to the retailer.
