12M Brits ditch beaches for witch trials and magical attractions this summer

Up to 12 million Britons are swapping seaside holidays for spellbinding experiences this summer, as new research reveals a surge in interest in the country's most unusual and mysterious attractions. The survey, commissioned by London North Eastern Railway (LNER), found that more than a quarter (26%) of respondents are drawn to days out exploring myths and legends, while 17% want to visit sites associated with witch trials.

Top unusual attractions revealed

The top three unusual attractions are the Museum of Witchcraft & Magic in Cornwall (14%), The Shambles in York (12%)—known for inspiring Harry Potter's Diagon Alley—and Edinburgh's spooky vaults. The trend is partly driven by the rising cost of living, with 33% of people seeking affordable and memorable experiences closer to home, according to the survey.

LNER partners with historian for new series

Colette Casey, customer experience director at LNER, said: 'People are increasingly looking for days out that feel rewarding, whether that's uncovering a hidden piece of history, discovering somewhere they've never visited before or spending quality time together as a family.' LNER has teamed up with historian Katie Kennedy, known as The History Gossip, to launch a new online series called The History Gossip's Hidden Journeys for the summer holidays. Each episode explores hidden histories, curious legends and unusual attractions across the UK.

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Katie Kennedy said: 'One of the best things about Britain is that you never have to travel very far to stumble across an incredible story. Some of our most fascinating places are hidden in plain sight – from Viking settlements and witch trial sites to underground streets, mysterious caves and attractions that have inspired centuries of myths and legends.' The series is available on Katie Kennedy's social channels.