Category : Advertising Media


News UK Digital Push Lifts Revenue, Profits Lag

News UK reports increased revenue to £106.9 million as digital publishing grows, but profits remain limited at £2.8 million due to high transformation costs and print infrastructure expenses.

Cadbury's Gorilla Ad Tops UK Favourite TV Ads Poll

Cadbury's iconic 2007 Gorilla ad has been voted the nation's favourite TV commercial in a British Arrows poll, as industry leaders warn of threats to UK advertising creativity from AI and corporate consolidation.

Xbox CEO Scraps 'This Is An Xbox' Ads in Brand Overhaul

Microsoft's new Xbox CEO, Asha Sharma, has terminated the controversial 'This Is An Xbox' ad campaign, citing it didn't align with the brand's identity. This decision marks a strategic shift as Xbox aims to redefine its marketing approach and focus on exc

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