2035 Women's World Cup Bid: UK & Ireland Details
The home nations launch their historic joint bid for the 2035 FIFA Women's World Cup, proposing 22 stadiums and 4.5 million tickets. Discover the plan to host the world.
Category : Search result: World Cup sponsorship
South Park Turkey Trot Festival Attacked by US Government
South Park's annual Turkey Trot festival faces Saudi sponsorship controversy and a full-scale government assault in the latest episode, setting up an explosive season finale.
Wembley to host 2035 Women's World Cup final
The FA has selected Wembley Stadium as its preferred venue for the 2035 Women's World Cup final, sidelining Manchester United's new stadium ambitions. Discover the full UK hosting plans.
Australia in Pot 2 for 2026 World Cup Draw
The Socceroos secure a favourable Pot 2 seeding for the 2026 World Cup draw, avoiding top-tier nations and enhancing their chances of progressing from the group stage.
World Cup 2026 adopts tennis-style seeding system
FIFA introduces a tennis-style seeding system for the 2026 World Cup draw, ensuring Spain, Argentina, France, and England cannot meet until the semi-finals. Discover the full implications.
Gambling firms' £2bn ad spend sparks tax row
British gambling companies spent £2bn on advertising last year, outstripping tax revenues and sparking calls for Chancellor Rachel Reeves to increase industry taxes in the budget.
Tottenham sign hair transplant partner Elithair
Tottenham Hotspur partners with hair transplant clinic Elithair, aiming to boost fan self-confidence. Discover the details of this unique Premier League sponsorship.
British Airways Sponsors New Olympia Events Venue
British Airways becomes naming partner for the new AEG arena and theatre at the £1.3bn Olympia regeneration. Members gain early ticket access and Avios points.
World Cup 2026: The Ultimate Guide
Everything you need to know about the 2026 FIFA World Cup across Canada, Mexico, and the USA. From the 48-team format and host cities to tickets and the historic half-time show.
Scotland Qualifies for World Cup After 28-Year Wait
Scotland celebrates historic World Cup qualification after a thrilling 4-2 win against Denmark. Stars including Andy Murray and James McAvoy join the nation in jubilation.
Scotland Qualify for World Cup After 26-Year Wait
Steve Clarke leads Scotland to first World Cup since 1998. Manager reveals emotional team talk & how qualification inspires next generation. Read the full story.
Arsenal's Visit Rwanda sponsorship ends after backlash
Arsenal FC confirms its controversial £10m-a-year sponsorship with Visit Rwanda will terminate in June 2025 following criticism over Rwanda's alleged support for M23 militia.
Haiti Qualify for World Cup Under Remote Coach
Haiti qualifies for the 2026 World Cup after a 52-year absence, masterminded by coach Sébastien Migné who has never set foot in the nation due to extreme danger. Discover their incredible journey.
British Museum ends tobacco sponsorship deal
The British Museum terminates its controversial 15-year partnership with Japan Tobacco International following government intervention and WHO guideline breaches. Discover the implications for cultural funding.
Scotland end 28-year World Cup wait after Denmark drama
After 28 years of heartbreak, Scotland finally qualify for the 2026 World Cup. Discover how superstitions, kilts and Kieran Tierney ended decades of pain.
England's World Cup Draw: Best and Worst Case Groups
Analysis of England's potential 2026 World Cup groups as December draw approaches. From dream scenarios to nightmare opponents like Norway's Haaland. Full draw details.
Scotland Reach First World Cup in 28 Years
Scotland's national football team secured their place at the 2026 World Cup after beating Denmark 4-2 at Hampden Park. Read about their historic qualification and share your celebration stories.
Curaçao: Smallest nation to reach World Cup
The Caribbean island of Curaçao, with a population of just 156,000, has become the smallest country ever to qualify for a FIFA World Cup after a tense draw in Jamaica. Discover their incredible football fairytale.
Scotland reach first men's World Cup since 1998
Scotland clinch a dramatic 4-2 victory over Denmark to secure automatic qualification for the 2026 World Cup, topping their group in a thrilling Hampden Park encounter.
Scotland reach World Cup for first time since 1998
Scotland secure automatic qualification for the 2026 World Cup after a dramatic 4-2 victory over Denmark at Hampden Park. Relive the historic match highlights here.
Scotland's World Cup Decider: Denmark at Hampden
Scotland face a decisive World Cup qualifier against Denmark. A win secures their spot in the 48-team tournament, while a draw or loss sends them to the playoffs. Follow the action.
Trump unveils FIFA PASS for World Cup visa priority
US President Donald Trump announces FIFA PASS scheme giving World Cup 2026 ticket holders expedited visa appointments. Learn how fans can secure faster entry to the US.
Scholes: Tuchel can lead England to World Cup glory
Manchester United legend Paul Scholes predicts Thomas Tuchel is the manager to end England's trophy drought and win the 2026 World Cup. Read his full analysis here.
US World Cup visa delays put UK ticket holders at risk
Thousands of British football fans face World Cup travel chaos as US visa processing delays threaten to derail their tournament plans. Learn about the mounting concerns.
Ireland's World Cup Dream Ends in Swiss Defeat
The Republic of Ireland's World Cup qualifying campaign ended in disappointment after a 2-0 defeat to Switzerland. Read our match analysis and what's next for the team.
Australia's 2005 World Cup qualification triumph
Relive Australia's historic 2005 World Cup qualification victory over Uruguay through the eyes of a fan who witnessed Marco Bresciano's crucial goal and the penalty shootout that ended 32 years of heartbreak.
Scotland's World Cup hopes survive dramatic Greece defeat
Scotland's World Cup qualification hopes remain alive despite 3-2 defeat to Greece after Denmark's surprise draw with Belarus sets up decisive final match.
James goal gives Wales crucial World Cup qualifier win
Jordan James scores his first Wales goal to secure a hard-fought 1-0 victory against Liechtenstein. Read how the win impacts their World Cup qualification hopes.
Guardian Launches Ashes Weekly Podcast with Qantas
The Guardian partners with Qantas for exclusive Ashes coverage including new podcast Ashes Weekly, hosted by Max Rushden and Geoff Lemon. Tune in from November 20.
Amex: Sponsorship Strategy Wins Gen Z Customers
American Express reveals over 60% of new cardholders are Millennials and Gen Z, attributing success to sports and music sponsorship strategy. Discover how they're winning younger customers.
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