Euston Station to Reintroduce Advertising on Controversial Large Screen
Network Rail has announced that Euston station will undergo changes to the large screen above its concourse, specifically reintroducing advertising to the controversial display. The Government-owned company faced criticism in 2024 for using the screen, which measures 15 metres wide and four metres tall, to show adverts instead of train information, a move initially implemented to generate revenue.
Two-Week Trial and Passenger Feedback
Starting on Monday, a two-week trial will begin, utilizing the screen's outer sections for advertisements. Network Rail stated that this pilot has been developed based on feedback from customers and stakeholders, incorporating lessons learned from the 2024 controversy. The central section of the screen will continue to provide essential information to passengers, ensuring that travel updates remain accessible.
In October 2024, then-transport secretary Louise Haigh ordered Network Rail to cease advertising on the screen amid concerns about overcrowding at the station. This decision followed an improvement notice issued by the Office of Rail and Road (ORR) in September 2023, which accused Network Rail of failing to prevent safety risks from unacceptable overcrowding. Although Network Rail complied with the notice by December 2023, ongoing issues persisted, with watchdog London TravelWatch highlighting in October 2024 that last-minute announcements caused passengers to rush to platforms, leaving staff overwhelmed.
Revenue Reinvestment and Station Improvements
Network Rail emphasized that any future revenue generated from the advertising will be reinvested into improvements benefiting passengers. This announcement is part of a broader series of schemes at Euston station this spring, which include:
- Upgrading the assisted travel lounge to enhance accessibility for disabled passengers.
- Installing more seats to alleviate crowding and provide comfort for travelers.
- Building a new customer service hub to improve support and information services.
Additionally, Network Rail has introduced various measures to address overcrowding concerns, such as extending boarding times, implementing clearer signage, and making layout changes to optimize passenger flow. These efforts aim to create a safer and more efficient environment at one of London's busiest railway stations.
The reintroduction of advertising on the large screen marks a strategic shift, balancing revenue generation with passenger needs. As the trial progresses, Network Rail will monitor its impact on station operations and customer experience, potentially leading to a permanent implementation if successful. This move reflects ongoing challenges in managing high-traffic transport hubs while seeking innovative funding solutions for essential upgrades.
