Kids across the UK can secure a spot at free football camps this summer, with 39,000 places available. Former England goalkeeper Ben Foster helped launch the initiative with a surprise penalty shootout inside a Tesco store, turning an ordinary shopping trip into a football frenzy.
Surprise Launch at Tesco
The ex-Manchester United, Watford, and Birmingham City star was joined by Barnsley striker David McGoldrick and Oldham Athletic defender Will Sutton for the stunt. Shoppers watched as the trio showed off their skills in the aisles, from keepy-uppies by the cereal shelves to stepping behind the tills. Some young shoppers even got the chance to take penalties against Ben himself.
Kellogg's Football Camps Return
The event marked the launch of this year’s Kellogg’s Football Camps, which will run at 73 locations across the country during the summer holidays. Ben said: ‘Taking something as everyday as the weekly shop and turning it into some football fun for families has been brilliant. I remember going to the supermarket with my parents when I was younger, and wishing I was out playing instead, so it’s great to show shoppers that they can stock up their cupboards and keep their kids active at the same time. Kellogg’s Football Camps gives kids the chance to learn new skills and make friends – all while giving parents a helping hand over the busy summer holidays.’
Free Places for Ages 5 to 15
Now in their third year, the camps are designed to help keep children fit, active, and entertained during the long summer holidays. Sessions are led by FA-qualified coaches, and there are 39,000 free places open to girls and boys aged five to 15. Dean O’Brien, UK general manager of Kellogg’s, said: ‘We know the summer holidays can be a real juggle for families, so we’re proud to bring Kellogg’s Football Camps back for a third year in a row. With over 39,000 free places available, it’s never been easier to get involved. Parents can simply pick up a pack of Kellogg’s cereal during their weekly shop and turn it into a summer of football for their kids.’
How to Sign Up
For a free place, parents can sign up by purchasing a promotional Kellogg’s cereal box and scanning the on-pack QR code or by visiting www.kelloggsfc.com.
