Nestled within the bustling borough of Shepherd's Bush, a remarkable urban transformation has taken root. Askew Road, a once-overlooked West London street, has reinvented itself as a sought-after neighbourhood with a distinctly village-like atmosphere, now affectionately dubbed 'Askew Village' by its residents.
From 'Scuzzy' to Sought-After: A Community's Journey
The area's evolution from its former reputation is a key part of its story. Long-term resident Sonya, who has lived on Askew Road for 28 years, recalls a different time. "The area is great now; it's got a nice community, it is very green, the houses are lovely," she says. "But this area used to be quite scuzzy. Now, it's got interesting shops and cafés."
This sentiment is echoed by local Thomas Salihi, 26, who has witnessed the change firsthand. "I think Shepherd's Bush as a whole has definitely become gentrified over the years. Askew Road is a perfect example of that," he observes, noting the increase in privately owned businesses as a positive development.
The Heart of Askew Village: Independent Spirit and Green Spaces
The character of Askew Road today is defined by its vibrant high street. It boasts a diverse array of independent retailers, from patisseries and butchers to bookshops and specialist boutiques. The sense of community is palpable, with businesses actively supporting one another.
Lisa Corrigan, 32, manager of the popular brunch spot Detour, confirms this collaborative spirit. "All the businesses on the street support one another, which makes it a lovely community to work in," she says, adding that they welcome four-legged friends with dog treats, a common sight along the street.
For greenery, residents are spoilt for choice. Acton Park, Wendell Park, and Ravenscourt Park are all within easy reach, providing ample space for recreation. The area is also a haven for dog owners, with many cafés offering treats, as noted by local dog walker Rishi Pabary, 47.
Period Charm and Family Roots
The architectural landscape is dominated by Victorian-era buildings and mansion blocks, with some original properties and impressive Georgian villas still standing. This period charm, combined with the village feel, has made the area a magnet for families and young professionals.
Sisters Dannie and Carrie exemplify this trend, having set up their own hairdressing and beauty salon on the road. Carrie McInerney, 29, highlights the powerful word-of-mouth network: "Our main clientele are mums at the schools - everyone talks about us... I love the community here!"
Excellent transport links, including nearby stations like Goldhawk Road, Stamford Brook, and Ravenscourt Park, offer swift routes into Central London, blending urban convenience with local charm.
From its challenging past to its vibrant present, Askew Road's journey to 'Askew Village' stands as a testament to community resilience and the enduring appeal of a village heart in the midst of the capital.
