Reform UK's Unconventional Recruitment Drive for Local Election Candidates
In a surprising move ahead of Thursday's nomination deadline, Reform UK has been cold calling members of the public to recruit "paper" candidates for the upcoming local elections. The party, led by Nigel Farage, has been contacting individuals who have merely signed up for email updates, with little other information about their political affiliations or backgrounds.
Journalist Among Those Approached
Among those receiving unexpected calls was a Guardian journalist, who was asked last week: "Will you come in to become a paper candidate today and help us to win the election?" The caller added optimistically: "Just have your name on the ballot and maybe you will actually win the election."
Prospective candidates are told they would need to do nothing beyond providing their name and address, answering questions about bankruptcy and criminal convictions, and accepting a candidate application pack. This approach typically involves parties asking known members to stand without campaigning, rather than reaching out to unknown members of the public through cold calls.
Farage's Response and Conservative Counterclaims
During a visit to Bedworth in Warwickshire on Tuesday, Farage denied that Reform had been "begging" people in Birmingham to stand, calling such efforts "very, very fruitless." He acknowledged contacting paid-up party members to gauge their interest in getting involved, a practice he said all parties employ.
"All parties are running very fast to fill slots before the 9 April deadline," Farage stated. He also highlighted Reform's role in securing the elections through legal action: "These elections would not even be taking place if it wasn't for the fact that we'd applied and been granted a judicial review in the high court, and the government caved in."
The Conservatives have released a recording of a Reform representative making a stilted cold call about standing in a Birmingham area. Meanwhile, Reform's London mailing list urges recipients: "Even if you just want to assist by being a 'paper candidate' please help Nigel and our team by signing up as a candidate today."
Widespread Practice Across Parties
Reform UK is not alone in seeking paper candidates. The Conservatives have sent emails in Tameside stating there would be no requirement for a full campaign or significant time commitment, only that individuals be named as Conservative candidates on the ballot paper. The Green Party and Liberal Democrats have also published guides for paper candidates in previous elections.
Electoral System Criticisms and Voter Impact
Dr. Jess Garland, Director of Policy and Research at the Electoral Reform Society, warns that fielding paper candidates can disadvantage voters if those standing are not committed to the responsibilities of elected office. "This is a morbid symptom of our outdated two-party voting system, which is now also struggling to cope with the new multiparty politics and producing increasingly erratic and unrepresentative results," she explained.
Garland emphasized the risks: "The danger here is that this leads to further disillusionment in voters, who feel their vote counts little towards the outcome on polling day, but also could end up with town halls that don't properly represent how an area voted." She advocates for a proportional electoral system to ensure votes count more effectively and representation aligns better with public sentiment.
Unpredictable Election Outcomes
The close competition among five parties—Labour, Reform, Conservatives, Greens, and Lib Dems—in many English local election areas introduces new unpredictability. This situation could result in unexpected victories for individuals who put their names forward without anticipating success, potentially altering local governance dynamics significantly.



