Political adviser and communications consultant Ed Coper argues that the online world's pervasive anger, which he terms 'Angertainment', is increasingly shaping political strategy, particularly on the right. In his new book, Angertainment: How Social Media Outrage Ruined Everything, Coper explores why people are drawn to angry content and how it influences political discourse.
The Mechanics of Online Outrage
Coper describes 'Angertainment' as the deliberate use of social media algorithms to amplify outrage, keeping users engaged and scrolling. He notes that this phenomenon is not accidental but a calculated tool used by political strategists to mobilize supporters and demonize opponents. According to Coper, the right has been particularly effective at harnessing this outrage, turning it into a core component of their campaigns.
Impact on Political Strategy
The consultant explains that outrage-driven content generates higher engagement, which in turn boosts visibility on platforms like Facebook and Twitter. This creates a feedback loop where extreme or inflammatory posts are rewarded, pushing political discourse toward polarization. Coper points out that this strategy has been used to shape public opinion on issues ranging from immigration to climate policy, often at the expense of nuanced debate.
An Antidote to Angertainment
Despite the bleak outlook, Coper believes there is a solution. He advocates for a return to constructive conversation, emphasizing the importance of empathy and active listening. In his podcast interview with Reged Ahmad, Coper suggests that individuals can break the cycle by consciously choosing to engage with content that promotes understanding rather than division. He also calls on social media platforms to redesign their algorithms to prioritize informative and respectful dialogue over sensationalism.
Broader Implications for Democracy
The rise of 'Angertainment' raises concerns about the health of democratic processes. Coper warns that when political debate is dominated by outrage, it becomes harder to find common ground and compromise. He urges citizens to be mindful of their online habits and to seek out diverse perspectives. The book serves as a call to action for both individuals and policymakers to address the corrosive effects of social media on political culture.
