The internet is in meltdown after the Department for Education (DfE) announced that reality TV star Gemma Collins has been brought in to 'help sort things out'. The 45-year-old, best known for her role on The Only Way Is Essex (TOWIE), appeared in a video on the DfE's official X account, which also tagged Education Minister Bridgit Phillipson.
What We Know About Her Role
While the exact nature of her responsibilities remains unclear, the video shows Collins turning around outside the Westminster building and asking, 'Right. What are we doing to help the children?' The clip then cuts to her inside the department, with Phillipson opening her office door and saying, 'Come in, let's have a chat.'
Public Reaction
The announcement has triggered a mixed response. One user wrote: 'The good and decent officials who were made to tweet this nonsense deserve better than gimmicky crap from a terrible leadership. I'm sorry to see the department brought so low.' Another added: 'I say this sincerely: God help us.' A third quipped: 'What's next? Joey Essex visits the Ministry of Defence?'
However, not everyone was critical. One fan celebrated: 'About time we see Gemma back on our screens lol BIG UP THE ESSEX QUEEN.' The video has gone viral, sparking debates about the use of celebrities in government communications.
