England has launched a national strategy to address drowning as a 'public health disaster', hours after two women died at an Essex beach, the latest in a surge of water-related tragedies. The strategy, announced on Thursday in Canary Wharf by Water Safety England, aims to 'eradicate the scourge of drowning', according to chair Prof Mike Tipton.
Measures include water safety education and climate change risk assessment
Among the measures being considered are providing every child in England with water safety education and swimming lessons, establishing how climate change can increase risks, and media campaigns to inform bystanders how to respond to a potential drowning. Drowning prevention strategies for Wales, Scotland and Northern Ireland are also being launched this week.
Prof Tipton said: 'Drowning is an ongoing public health disaster that, despite claiming more lives than fire, flooding, or knife crime, often stays below the radar.'
Family of victim warns against complacency
Vanessa Abbess, whose 17-year-old son Joe died after getting into difficulty off Bournemouth beach in 2023, warned the public against being 'naive and complacent'. Sunnah Khan, a 12-year-old girl, also died in the same incident after being caught in a rip current. Abbess said: 'As a society, there’s an element of naivety and complacency regarding the dangers of open water swimming. It’s not enough to know how to swim in a warm pool if you don’t know what to do to help your chances of survival if conditions change or you find yourself in difficulty in open water. The risk needs to be assessed. You need to stop and think. You wouldn’t cross a road without thinking.'
Statistics highlight scale of drowning problem
The UK has experienced three near-successive heatwaves this summer and since May there have been at least 35 drowning deaths, including eight in July, according to a study by the London School of Hygiene & Tropical Medicine. Between 2019 and 2023, there were 2,306 water-related deaths in England, with 42% being accidental. Of these, 39% happened during summer, and 80% were male, most of them aged between 20 and 29.
On Thursday, a woman and her teenage daughter died in an incident off the coast of West Mersea, Essex, police said. According to reports, several people got into difficulty in the water near Seaview Avenue.
TikTok supports water safety campaigns
In an effort to spread the message to young people, TikTok donated more than £400,000 in advertising credits to the Royal National Lifeboat Institution and the Royal Life Saving Society to help their water safety campaigns.
Darren Paffey, MP for Southampton Itchen and chair of the all-party parliamentary group for water safety education, said: 'Today is a really important milestone but it’s also the start line in some ways. The hard work now begins to turn this strategy into sustained generational change in memory of everyone who has tragically lost their life to drowning.'
Personal tragedy underscores urgency
Abbess described her son as a confident swimmer who was being sensible, swimming between lifeguard flags when 'the sea conditions suddenly changed and a ferocious rip current hit which swept them off their feet'. Joe was recovered from the water 32 minutes later but died on the beach. 'The reality and permanence of Joe’s death is still very difficult to process,' she said. 'Our lives were so normal until 31 May 2023, when Joe caught the train to Bournemouth for a beach day with his friends, as he had done before. We had no cause for concern. We had no idea he wouldn’t come home at the end of that day. However, by that evening, our family of four had become a family of three.'
Describing the impact, she added: 'With a lot of therapy, I cope, but I’m not the person I used to be. I’m anxious, very traumatised, and carry the pain of grief constantly. The sound of waves causes me anxiety. The sunny days are particularly triggering. I hope it never does, but I’m very worried it’ll happen again at Bournemouth one day.'
