More than half of British men have admitted ignoring potentially serious physical or mental health issues, according to concerning new research published in November 2025.
The consequences of avoidance
The study, which surveyed 5,000 men across the UK, found that among those who turned a blind eye to health problems, 40% subsequently developed more serious conditions in the long term. This "bury your head in the sand" approach to health matters appears widespread among British males.
Gareth Lucy, spokesperson for hygiene and health company Essity which commissioned the report, expressed concern about the findings. "It's worrying to think there are so many men out there quietly coping with a physical or mental health problem, without seeking any help at all," he stated.
Festive season neglect
The research identified December as a particularly problematic period for men's health management. Exactly one fifth of men would actively avoid visiting their GP during the festive season, with many prioritising Christmas preparations over their wellbeing.
Nearly one-third (29%) of respondents reported their health typically deteriorates during December. Contributing factors include colder weather making exercise more difficult (21%), excessive busyness (19%), and overindulgence in food and drink (18%).
Specific statistics reveal the extent of festive season health neglect: 23% are less likely to visit the gym in the lead-up to Christmas, while 63% will consume more food and 40% will drink more alcohol than at any other time of year.
Generational divides in health attitudes
The research uncovered significant differences in how various age groups approach their health. Older men demonstrated greater confidence in managing both physical and mental wellbeing, while younger adults struggled considerably.
Men aged 18-24 were most likely to ignore mental health issues (44%), compared to just 13% of those aged 65 and over. Similarly, those aged 45-54 proved worst at maintaining their physical health (45%), versus 29% of the over-65 group.
Concerningly, 44% of young adults aged 18-24 reported feeling unequipped to handle their health battles, highlighting a significant confidence gap compared to older generations.
The reasons men give for neglecting health concerns are varied: 47% hope problems will resolve themselves, 29% worry about potential diagnoses, 26% cite lack of time, and 23% feel too embarrassed to seek help.
Taking proactive measures
In response to these findings, Essity is launching a new 'Health on the Shelf' programme across its five UK production sites in Prudhoe, Manchester, Stubbins, Oakenholt and Skelmersdale.
The initiative will install health stations providing checks for blood pressure, heart rate, stress levels and cardiovascular disease risk. The company is offering free health checks to all employees as a reminder to prioritise wellbeing.
Lucy emphasised the importance of early action: "It is important men realise that it is completely acceptable to talk about health issues with others, and that quick thinking and quick action can often alleviate concerns very quickly."
The study also revealed that 15% of men cannot recall ever having a general health check-up, while 17% said their last examination occurred over three years ago. Currently, 45% of men have concerns about their physical health and 39% worry about their mental wellbeing.
