Three men die in White City fire in West London
Three men die in White City fire in West London

Three men have died following a fire at a single-storey building in White City, West London, on Saturday evening. The London Fire Brigade (LFB) received reports of the blaze on New Zealand Way at 6.52pm. Firefighters rescued three men from the building, close to Loftus Road, the home of Queens Park Rangers Football Club. Paramedics treated them at the scene, but two were declared dead, and a third died later in hospital.

Firefighters and equipment deployed

The LFB confirmed that 15 fire engines and around 100 firefighters were involved in the response. Crews from North Kensington, Acton, Chiswick, and surrounding fire stations attended the incident. The fire was brought under control by 9.30pm. LFB assistant commissioner Pat Goulbourne said: 'The fire involved a single-storey pavilion, with just over half of the structure damaged by the fire.'

Investigation and next of kin

The cause of the blaze remains under investigation. The Metropolitan Police said it is working to inform the victims' next of kin. No further details about the victims have been released at this time.

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