Three men have died after a fire at a single-storey pavilion in New Zealand Way, White City, west London, the London Fire Brigade (LFB) confirmed. The blaze was reported at 6:52pm on Saturday, and firefighters rescued three men from the building, who were treated by paramedics near Loftus Road, home of Queens Park Rangers football club.
Fatalities and response
Two men were pronounced dead at the scene, and a third died later in hospital, according to LFB. Fifteen fire engines and approximately 100 firefighters responded to the incident, with crews from North Kensington, Acton, Chiswick, and surrounding fire stations attending. The fire was brought under control by 9:25pm.
Investigation underway
LFB Assistant Commissioner Pat Goulbourne said the cause of the blaze is being investigated by specialist fire investigation officers and the Metropolitan Police. He stated, “The fire involved a single-storey pavilion, with just over half of the structure damaged by the fire.” The investigation aims to determine the origin and cause of the deadly incident.



