Richmond Council is investigating the feasibility of introducing electric-powered outdoor saunas in the borough as part of its strategy to generate additional income and address severe financial pressures. The council has confirmed it is researching outdoor sauna provision, with a particular focus on more sustainable models, including electric-powered options rather than traditional wood-fired saunas.
The Local Democracy Reporting Service (LDRS) has learned that the council is consulting with suppliers to better understand the outdoor sauna market and determine whether potential opportunities are commercially and operationally viable. A notice issued by the council states that the deadline for supplier engagement is October 22.
Financial pressures and funding cuts
The move comes as Richmond Council faces unprecedented financial challenges due to government funding cuts. A new government funding formula is set to reduce the council's core funding by £29 million per year by 2029, which amounts to 58 per cent of its central funding. This significant reduction has prompted the council to explore innovative ways to raise revenue.
In response to these cuts, Richmond Council has put forward a major transformation programme aimed at overhauling its departments and saving £39 million annually by 2029. The council is also challenging the cuts alongside Wandsworth, Westminster, and Kensington and Chelsea councils. A report on the plans indicates that the authority is actively looking at ways to raise cash, including the potential provision of outdoor saunas.
Exploring outdoor wellness opportunities
The council told the LDRS: "The council is exploring growing public interest in outdoor wellness and recreation, which can bring social, health and wellbeing benefits for residents. There may also be opportunities to generate income to support the long-term sustainability of parks and leisure services at a time of financial pressure."
At this early stage, the council wants to understand the level of interest in outdoor saunas and how they could operate. Officials have expressed particular interest in lower-impact, more sustainable approaches, including electric-powered options rather than traditional wood-burning models. The research, alongside feedback from stakeholders, will help shape any future proposals.
Future proposals and considerations
Any future proposals would need to take into account legal and planning requirements, environmental and site-specific impacts, financial viability, and the benefits for the community. The council has not yet made a decision on whether to proceed, but the research will be used to develop any potential plans.
The exploration of outdoor saunas is part of a broader effort by Richmond Council to diversify its income streams and ensure the long-term sustainability of its services. As the council continues to face financial pressures, it is likely that further innovative solutions will be considered in the coming months.
