The historic Coach and Horses pub in Soho, one of central London's most legendary drinking establishments, is preparing to stage what organisers are calling a 'problematic' immersive theatre show this March. The production focuses on the notorious journalist and Soho personality Jeffrey Bernard, whose real-life antics became the stuff of local folklore.
A Storied Soho Institution
The Coach and Horses has long been at the heart of Soho's vibrant social scene, attracting famous patrons throughout its history. The late actor Peter O'Toole was a regular visitor, with one particularly memorable incident seeing him climb onto the pub's roof during a drinking session, refusing to come down until served more alcohol. During the 1980s, landlord Norman Balon earned the enduring nickname 'the rudest landlord in London' for his brusque manner and sharp-tongued banter with customers.
The Legend of Jeffrey Bernard
The upcoming theatrical production, Jeffrey Bernard is Unwell, takes inspiration from a genuine incident involving the journalist, who once found himself accidentally locked inside the pub overnight after falling asleep in the toilet. Bernard, described in promotional materials as a 'notorious and feckless Soho face', was known for prioritising drinking over writing deadlines and lived a life of considerable hedonism.
The immersive show, adapted by James Hillier from Keith Waterhouse's critically acclaimed West End play, promises to regale audiences with colourful stories from Bernard's unconventional life. These include tales of failed bookmakers, four unsuccessful marriages, illicit cat-racing events, and his favourite pub trick involving a pint glass, a matchbox, and a raw egg. The narrative begins at a point where Bernard starts to feel weary of his relentless party lifestyle.
Celebrating Soho's Hedonistic Heritage
Robert Bathurst will take on the lead role of Jeffrey Bernard for a limited run from 1st to 23rd March, with evening performances scheduled throughout this period. The full programme details are available through the official show website. This production arrives during a challenging time for Soho's nightlife, where increasing residential complaints have led to restrictions on late opening hours for many venues.
Waterhouse's play serves as a timely celebration of the district's historic role as London's premier nightlife hub, reminding audiences of the colourful characters and unrestrained social freedom that once defined the area. The immersive format allows theatregoers to experience these stories within the very walls where many of them originally unfolded, adding an authentic layer to the performance.
The Coach and Horses continues to honour its legacy as a cultural landmark, bridging Soho's raucous past with its evolving present through innovative theatrical experiences that capture the spirit of a bygone era.
