Nintendo's Latest Musical Misstep
Nintendo has unleashed what many are calling the worst video game song in the company's history through a new trailer for Kirby Air Riders. The embarrassingly bad rap track, titled 'What's that? Huh?', has managed to surpass the infamous DK Rap from Donkey Kong 64 in terms of musical cringe factor.
The song appears almost self-aware in its poor quality, mirroring the exact reaction many gamers had when Kirby Air Riders was first announced. Lyrically, it offers gems like 'Wow! Giant bird from the sky! Bah! That's one big eye!' - lines that even amateur rappers could likely improve upon.
A British-Specific Marketing Strategy
Interestingly, this particular trailer appears exclusively on Nintendo UK's YouTube and social media accounts, suggesting a purely British approach to promoting the game. The accents featured in the song reinforce this theory, marking another chapter in the UK's questionable history with video game music after previously giving the world the DK Rap.
Kirby Air Riders represents a sequel to an older GameCube title that has received surprisingly extensive marketing attention from Nintendo. The company has hosted two one-hour presentations led by director Masahiro Sakurai and is currently running an online global test demo that concludes this weekend.
The game officially launches on November 20, 2025, though some physical copies have already been spotted in the wild ahead of schedule.
Nintendo's History of Questionable Rap Tracks
This isn't Nintendo's first venture into cringe-worthy rap marketing. The company has a documented history of awkward musical attempts dating back to a 1986 advertisement for The Legend of Zelda on NES. The original Kirby Air Ride also featured a rhythmic song with the line 'if you can't beat 'em, eat 'em' towards the end of its promotional material.
Following Kirby Air Riders, Nintendo plans to close out its Christmas season with Metroid Prime 4: Beyond on December 4, 2025. Fortunately for music lovers, there have been no indications that this title will receive similar rap-based promotion.
The Kirby franchise continues to attract attention through unconventional means, proving that even questionable marketing choices can generate significant buzz within the gaming community.
