Outernet, the prominent entertainment complex near Tottenham Court Road station, has announced a new name for its flagship music venue. Previously known as HERE, the venue will now be called Outernet Live, marking what its chief executive describes as a 'rebirth'.
Strategic Rebrand Aligns with Outernet District
The name change is part of a broader strategic shift designed to integrate the venue more closely with the entire Outernet district. This includes The Lower Third in the basement and The Now Building, which features a massive four-story, 360-degree LED screen. The rebrand aims to offer artists and brands greater opportunities to utilize the various spaces and giant screens across the complex.
Phillip O'Ferrall, chief executive at Outernet, stated: 'We want artists and their fans to have the very best time at Outernet Live and this really is a rebirth of our music venue.' He added that music fans can expect 'more underplays and specials shows like Primal Scream and an increased use of our screens to support artists to do amazing things when they perform'.
Upcoming Acts and Ticketing Changes
Outernet Live has announced a lineup of acts for the coming months, including Primal Scream, Young Miko, Two Shell, and Arcane Roots. The venue, which is the largest built in London since the 1940s, originally opened in 2022.
In addition to the rebrand, all ticketing operations at Outernet will be taken over by Ticketmaster in the coming weeks, streamlining the booking process for attendees.
