The England Football Team is set to open its first-ever pop-up shop in central London, and it will begin operations this week. Starting May 21, fans can visit the store to purchase official England shirts and other merchandise ahead of the 2026 World Cup, which kicks off on June 11.
Location and Opening Hours
The pop-up shop, named The England Store, is located at 15 Carnaby Street, nestled between Office and Korean beauty shop PureSeoul. It will remain open until July 3, giving fans ample time to stock up on gear. The store operates Monday to Saturday from 10am to 8pm and on Sundays from midday to 6pm.
What’s on Offer
The store will feature the latest official England kits and training wear, along with limited-edition releases and exclusive merchandise. This is the first official pop-up store for the national team, offering fans a unique opportunity to purchase items not available elsewhere.
World Cup 2026 Context
The 2026 World Cup will be held across stadiums in the United States, Canada, and Mexico. England’s first group stage match is against Croatia on June 17. The men’s squad aims to win the tournament for the first time in 60 years. Whether fans plan to watch from a beer garden or travel abroad, the pop-up shop ensures they can support the team in style.
Additional Information
For those looking for places to wear their new England gear, Time Out has published a guide to the best spots to watch the World Cup 2026 in London. The pop-up shop is part of a broader celebration of football culture in the city.
