Ariana Grande brings her Eternal Sunshine Tour to London's O2 for a 10-night residency starting this week, and fans can secure official merchandise from a central London pop-up (bookings required) or venue stalls on concert days, with prices ranging from £15 for a keyring to £85 for a hoodie.
Residency dates at the O2
Ariana Grande will perform at the O2 on Saturday August 15, Sunday August 16, Wednesday August 19, Thursday August 20, Sunday August 23, Monday August 24, Thursday August 27, Friday August 28, Monday August 31, and Tuesday September 1, 2026. These are her first London shows in seven years and are described as her final performances before she takes a 'step back' from public scrutiny.
Where to buy official merch
A pop-up shop will operate in central London from August 15-28, but entry requires a free reservation booked via Eventbrite. Slots are available from 12pm-8pm daily, except Sundays when it closes at 6pm. After booking, fans receive an email or text with the exact pop-up location and allotted time. The pop-up is reportedly filling up fast.
For those unable to visit the pop-up, official merchandise stalls will be available inside the O2 on each concert day. Additionally, a wide selection of items can be purchased online through Ariana's official store.
Merchandise range and prices
The pop-up will stock Eternal Sunshine t-shirts, hoodies, socks, gloves, and keyrings, plus products from Ariana's makeup brand R.E.M Beauty. Online and at the O2, fans can also find caps, lighters, and posters.
Based on online prices, expected costs are: keyring £15, socks £25, cap £30, tote bag £35, t-shirt £35, poster £35, crewneck jumper £75, and hoodie £85.
Fans attending the residency are encouraged to book pop-up slots early due to high demand, and those with tickets should check venue arrangements for on-site merch purchases.
