London is set to welcome a major new museum dedicated to The Beatles at a historically significant location. The seven-floor visitor attraction will be housed at 3 Savile Row in Mayfair, the former headquarters of Apple Corps and the site of the band's last ever public performance on the rooftop in 1969.
A Pilgrimage Site for Beatles Fans
While Liverpool is saturated with Beatles tributes, London has largely relied on the iconic Abbey Road crossing as the main draw for fans. This new museum aims to change that, transforming 3 Savile Row into a comprehensive heritage site. The building was originally the base of Apple Corps, the record label founded by the band in the 1960s to gain control over their finances and creative direction.
The rooftop concert, famously documented in Peter Jackson's 2021 documentary Get Back, was the climax of the film and the band's final live performance. Two police officers eventually climbed up and unplugged the amplifiers to disperse the crowd. Now, that rooftop will be a centerpiece of the museum, offering visitors a unique photo opportunity.
Museum Details and Features
The museum, titled The Beatles at 3 Savile Row, will include permanent displays, temporary exhibitions, and a shop selling official merchandise. A key highlight will be a recreation of the studio where the band recorded Let It Be. The project has the official endorsement of surviving members and Apple Corps, which repurchased the building after it had been used as a clothing store.
Paul McCartney, after a recent site visit, stated: "There are so many special memories within the walls, not to mention the rooftop. The team have put together some really impressive plans and I'm excited for people to see it when it's ready."
Opening Date and Location
The museum is expected to open in 2027 at 3 Savile Row, London W1S 3PB. It promises to be a must-visit for Beatles enthusiasts and music history buffs alike.
