London's beloved pizza chain, Yard Sale, is set to open its 16th branch in the capital, bringing its acclaimed Neapolitan-style pies to East Finchley from February 9th. This expansion marks a significant milestone for the brand, which has grown rapidly since its debut in Clapton in 2014.
A New Destination for Pizza Lovers in North London
The new Yard Sale Pizza location will be situated at 70 High Road, N2 9PN, providing a convenient option for residents across several north London neighbourhoods. This includes East Finchley, Muswell Hill, Hampstead Garden Suburb, and parts of Highgate, Finchley Central, and North Finchley. Previously, locals had to travel to Dartmouth Park to enjoy Yard Sale's offerings, making this opening a highly anticipated event for the community.
What to Expect from the East Finchley Branch
Unlike some of Yard Sale's other venues, the East Finchley branch will focus on delivery and collection services, without providing tables for dine-in customers. However, the chain has announced plans to partner with local pubs, allowing patrons to enjoy their pizza in a cosy pub setting. The specific pub partners have yet to be confirmed, but this initiative aims to integrate the pizzeria into the local social scene.
Yard Sale is renowned for its creative collaborations, having previously worked with notable names like Ottolenghi Test Kitchen, Loyle Carner, and Tabasco to create unique pizza flavours. While the menu for the East Finchley location hasn't been detailed, it's expected to feature the chain's signature offerings and possibly new limited-edition creations.
Celebratory Opening and Future Growth Plans
To mark the launch, Yard Sale is running a competition through its mailing list, offering winners free pizza for their entire street. Additionally, discounts will be available during the first two weeks of operation, encouraging locals to try the new spot.
This opening adds to Yard Sale's existing portfolio, which includes locations in Clapton, Finsbury Park, Walthamstow, Leytonstone, Hackney Road, East Dulwich, Balham, Crystal Palace, Crofton Park, Tottenham, Hither Green, Earlsfield, Tufnell Park, Bermondsey, and Battersea. The chain has ambitious plans to expand to 40 sites across London within the next five years, signalling its commitment to becoming a dominant player in the city's competitive pizza market.
For north Londoners, the arrival of Yard Sale Pizza in East Finchley represents more than just a new dining option; it's a testament to the area's growing culinary appeal and the chain's ongoing success in capturing the hearts of London's food enthusiasts.
