Pizzo, a clifftop town in southern Italy's Calabria region, has been declared Europe's ice cream capital, according to new data from Avis. The town boasts 19 ice cream shops, 15 of which are five-star rated, and is the birthplace of Tartufo, a hand-rolled gelato filled with molten dark chocolate.
History and Landmarks
Pizzo's most famous landmark is Castello Murat, an ancient fortress named after Joachim Murat, Napoleon's brother-in-law, who spent his final hours there before being executed in 1815. The castle, which defended Ferdinand I of Aragon's kingdom, is one of the best-preserved Aragonese fortresses in Calabria. The Murattiano Museum inside tells Murat's story, with entry at €5 (£4.26).
For art lovers, Chiesa di Piedigrotta is a must-see. This 17th-century church is carved into a cave overlooking a bay, featuring elaborate stone statues carved by local shopkeeper Angelo Barone in the 19th century.
Beaches and Relaxation
Spiaggia di Piedigrotta offers a gold-sanded crescent with turquoise waters, perfect for swimming. Marina di Pizzo is livelier, with a promenade for local food and drink. A' Seggiola, tucked beneath Murat Castle, provides a more secluded feel.
People Watching and Gelato
Piazza della Repubblica, a three-minute walk from the castle, is a cluster of cafes and restaurants. Gelateria Artigianale Dante Pizzo is a top gelato shop, with Tripadvisor visitors calling it a 'guilty pleasure' and 'absolute must-visit'. The Old Town (Centro Storico) features pastel-colored buildings and cobbled streets.
Getting There
The nearest airport is Lamezia Terme International Airport, a 23-minute drive north. Ryanair offers flights from London Stansted for £26, with a journey time of 3 hours.
Culinary Tourism on the Rise
According to the TravelBoom 2026 Leisure Travel Study, almost 80% of travellers say food is important when selecting a destination. 66% are most excited by street food, while 64% prefer unique local experiences over fine dining. Peru will host The World's 50 Best Restaurants in Lima in November 2026, and Ho Chi Minh City in Vietnam has launched 20 new culinary tour programmes.
