M&S Chocolate Digestives Beat McVitie's in Taste Test, Cost £1 Less

Supermarket own-brand chocolate biscuits have been crowned better than McVitie’s in a blind taste test, and they are also £1 cheaper. The Metro team conducted a taste test of milk chocolate digestive biscuits from Tesco, Aldi, Lidl, Morrisons, Asda, Co-op, M&S, Waitrose, Sainsbury’s, McVitie’s, and Galaxy. Each biscuit was scored out of 100 across five categories: chocolate to biscuit ratio, appearance, texture, dunkability, and overall flavour.

M&S Takes the Crown

Marks & Spencer’s Milk Chocolate Digestives (£1.25 for 300g) won with an overall score of 86 out of 100. According to M&S, these biscuits contain demerara sugar for ‘a crunchier texture’. They scored highly for their ‘satisfying crunch’ and ‘memorable flavour’, and proved especially popular for dunkability, with a rating of 18 out of 20. ‘The chocolate got nice and melty, the biscuit softened just enough but still retained some bite,’ read one review.

McVitie’s Falls Short

In comparison, McVitie’s, the nation’s favourite milk chocolate biscuit, scored only 61 out of 100. The branded biscuits, priced at £2.25 for 266g, were described as tasting ‘a little bit stale’. The appearance was not very uniform, and there was a disappointing lack of chocolate on top. The texture was deemed too ‘crumbly’, almost disintegrating in the mouth. However, McVitie’s scored well for dunkability (16 out of 20).

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Tesco and Asda in Second and Third

Tesco’s Milk Chocolate Digestives (£1.10 for 300g) came a close second with a total score of 77 out of 100. They earned an almost perfect score for dunkability, hailed as ‘the perfect dunk’. They also scored highly for their chocolate-to-biscuit ratio, with a ‘nice, thick layer of chocolate’. Asda’s Milk Chocolate Digestives (£1.10 for 300g) were in third place with 71 out of 100, praised for being ‘the crunchiest’ of the lot.

Other Results

Galaxy’s version (£1.50 for 300g) scored 70.5, Lidl’s Tower Gate (99p) scored 69, Sainsbury’s (£1.25) scored 64, Co-op scored 59, Aldi scored 55.5, Morrisons scored 53, and Waitrose’s Essential Milk Chocolate Digestive Biscuits (£1.30) finished last with 46 out of 100. Waitrose’s biscuits were compared to a ‘brick’ and described as ‘too grainy’.