Christmas has arrived early for shoppers as Debenhams unveils its spectacular festive campaign starring three of Britain's best-loved personalities. The online department store has recruited television presenter Olivia Attwood, comedian Judi Love and football pundit Peter Crouch for a magical Christmas parade that transforms an ordinary street into a winter wonderland.
From Sleepy Street to Festive Spectacle
The campaign film, titled 'Debenhams Delivered', opens with a relatable scene of an exhausted mother realising Christmas is approaching faster than she anticipated. Her bewilderment turns to wonder as her quiet neighbourhood suddenly erupts into a vibrant theatrical parade.
Without warning, the peaceful street becomes the stage for a surreal festive fiesta complete with blaring trumpets and flapper-style dancers. The transformation captures that magical moment when Christmas spirit unexpectedly takes over, turning reluctant observers into enthusiastic participants.
Star-Studded Cast Brings the Magic
Olivia Attwood takes centre stage as a dazzling drummer girl, leading the procession with infectious energy. The television presenter and podcaster perfectly captures the campaign's mischievous spirit, declaring: "Too soon for Christmas? Not on my watch!"
Perched high atop a towering staircase on a high-heel shoe parade float, Judi Love works her comedic magic by rallying neighbours and converting Christmas sceptics into merry revellers. The comedian and presenter brings her trademark warmth to the role, embodying the community spirit of the season.
In perhaps the most surprising casting, Peter Crouch appears decked out in enormous white angel wings, crowning a giant gift tree with his signature declaration: "Christmas - let's have it!" The former footballer embraces his heavenly role with characteristic humour and enthusiasm.
Capturing Britain's Festive Spirit
The campaign beautifully portrays the mixed emotions many Britons experience during the festive season. From neighbours already fully embracing the decorations to those struggling to find their Christmas sparkle, the film reflects the spectrum of feelings that accompany December preparations.
Dan Finley, CEO at Debenhams Group, explained the thinking behind this year's approach: "This year's 'Debenhams Delivered' campaign captures the moment when the magic of Christmas quite literally lands on your doorstep. At its heart, it's about connection – bringing people together through joy, laughter and the ease of finding everything you need in one place."
The CEO emphasised how the star-studded cast helps convey that unique British approach to Christmas: "With familiar faces like Olivia Attwood, Peter Crouch and Judi Love leading the celebration, the film captures that unmistakable British warmth and humour. We want our customers to feel that same sense of sparkle and magic this Christmas."
Judi Love perfectly summarised the campaign's message, noting: "We've all had those moments where Christmas feels like a bit too much, but once the music starts and the lights come on, you can't help but get swept up in it. That's what this film does - it brings the joy right to your doorstep."
Released on 28th November 2025, the Debenhams Delivered campaign marks the beginning of the festive shopping season, offering a much-needed injection of Christmas cheer and reminding everyone that it's never too early to embrace the magic of the holidays.
