Exclusive Sydney Screening of Melania Trump Film Attracts Minimal Audience
In the bustling metropolis of Sydney, home to over 5.5 million residents, a mere handful of individuals gathered to witness the debut of a highly anticipated documentary. The film in question focuses on Melania Trump, the former First Lady of the United States, and has been produced with a staggering budget of $75 million by Amazon MGM Studios.
A Cinematic Experience Marked by Empty Seats
The screening took place at a Hoyts cinema located on Sydney's northern beaches, yet the atmosphere was far from electric. Upon arrival, observers noted a complete absence of promotional posters for the film, with the viewing tucked away in an obscure corner of the theatre. This setting evoked comparisons to an overlooked table at a wedding reception, setting the tone for what was to come.
Ultimately, only eight attendees materialised for the session, despite the venue having a capacity of approximately 150 seats. The small group, comprising a couple, an elderly woman, several middle-aged men, and a journalist, all chose to sit at the back of the cinema. This sparse turnout was not an isolated incident, as evening screenings across Sydney fared little better, with none selling more than 16 tickets and one managing just six.
Logistical Hurdles and Limited Access
Further complicating matters, earlier scheduled viewings at 11am were abruptly cancelled due to a miscommunication regarding Amazon MGM Studios' global embargo. This policy prevented any screenings from commencing before 4pm Australian Eastern Standard Time, potentially impacting audience numbers. As a result, fewer than 100 people in the entire city had the opportunity to view Melania's debut on its opening day.
The documentary itself chronicles the 20 days leading up to Donald Trump's return to power in January 2025. It premiered at the White House and later at Washington's Kennedy Center, controversially renamed the Trump-Kennedy Center. The release timing has been questioned, coming shortly after the second killing of a civilian by ICE within a month, raising debates about the appropriateness of its launch.
Critical Reception and Audience Reactions
Directed by Brett Ratner, a filmmaker who has faced allegations of sexual misconduct, the project has been labelled by some as a propaganda exercise. The film's content includes extensive scenes of Melania Trump using various modes of transport, trying on outfits, and discussing White House furnishings, which critics argue lacks depth and insight.
Notable moments feature robotic interactions with Donald Trump, where she offers monotone congratulations on electoral college victories. Her most animated appearance occurs during a YMCA performance at an inaugural ball, contrasting sharply with her otherwise detached demeanour.
Post-screening, reactions were mixed. An elderly attendee expressed enthusiasm, exclaiming, "I loved it, wow!" In contrast, a couple who identified as Trump supporters described the film as a "PR vehicle" that failed to deliver expected insights. They noted that while it purported to focus on Melania, it ultimately seemed designed to bolster Donald Trump's image.
As audiences emerged, many reported feeling they had "learned nothing" and even joked about losing brain cells. The experience underscores the challenges of producing compelling content about polarising figures, especially when met with public apathy or scepticism.
