I'm A Celebrity viewers have turned against early favourite Jack Osbourne after he recounted a controversial story about his legendary father, Ozzy Osbourne, during a campfire conversation.
The 39-year-old, who had previously won audience sympathy by speaking about his dad's death, is now facing a major backlash for what fans are calling a 'disgusting' and 'awful' anecdote.
The Controversial Campfire Moment
During Wednesday night's episode, comedian Ruby Wax prompted Jack to discuss the infamous incident where his heavy metal star father bit the head off a dove during a record label meeting.
Jack explained the context, revealing his mother Sharon's plan to create a 'showy' moment by having Ozzy release doves as a symbol of peace. 'He was extremely drunk,' Jack admitted, before detailing how his father sat on a female CBS records executive's lap.
'He grabs the dove, bites its head off and spits it on her,' Jack recounted, laughing throughout the story while his campmates, including former footballer Alex Scott, appeared visibly shocked.
Social Media Backlash Erupts
Fans quickly took to social media platforms to express their disgust at both the story and Jack's amusement while telling it.
One viewer commented: 'Jack saying that story was a joke… um yeah maybe if the dove was FAKE. don't find that funny #ImACeleb.'
Another wrote: 'Jack saying his dad bit the head of a dove off.. him telling this story while laughing too. literally wtf #imaceleb.'
On Reddit, the criticism intensified with viewers predicting this moment would cost Jack the crown. One user stated: 'Was I the only one absolutely not smiling at that awful anecdote?' while another called it 'disgusting to think about.'
Winning Chances in Jeopardy
Several fans directly connected the controversial story to Jack's prospects in the competition. One Reddit user claimed Jack is 'no longer winning this' due to anticipated complaints about animal cruelty.
Another suggested he had 'ruined his chances saying it was funny,' indicating that his reaction to the story disturbed viewers more than the historical incident itself.
The backlash represents a significant shift in audience perception of Jack, who had been considered a strong contender for King of the Jungle following his emotional discussions about his father's passing.
I'm A Celebrity continues to air on ITV1 at 9pm, with viewers watching to see if Jack can recover from this controversy.
