Jungle Drama Erupts Over 'Rage-Baiting' Claims
I'm A Celebrity... Get Me Out of Here viewers have launched accusations against Jack Osbourne, claiming the reality star is deliberately provoking his campmates to secure more screen time. The 40-year-old son of late Black Sabbath legend Ozzy Osbourne has found himself at the centre of controversy since entering the Australian jungle.
The situation escalated during a fish preparation task when Osbourne intervened while former glamour model Kelly Brook, 45, was struggling to gut fresh eels. Comedian Eddie Kadi had won the eels during that day's Bushtucker Trial, setting the stage for the dramatic kitchen confrontation.
Camp Tensions Boil Over
Kelly Brook later described Jack's behaviour in stark terms, characterising him as a 'caveman' who had 'elbowed' her out of the way to access the fish. This incident has unknowingly placed Brook at the heart of a brewing 'bullying' controversy that has divided both viewers and participants.
During Thursday night's episode, which aired on November 22, 2025, Jack joined Shona McGarty, Martin Kemp and Alex Scott in the Dreaded Dunnies Bushtucker Trial. While all four celebrities successfully faced cages full of critters to win dinner for their campmates, many viewers remained focused on Osbourne's ongoing behaviour.
Social media platform X became a battleground for opposing viewpoints. User mojoreizering expressed the sentiment of many critics, writing: 'I get the impression Jack thinks this show is about him, or that he's the camp leader or something.'
Another viewer, KayDMusiQ, commented: 'Lol Jack Osbourne is a proper control freak isn't he? Dude just needs to be the one in charge of everything.'
Viewers Divided Over Jungle Antics
Rayinatorsport directly accused Osbourne of 'ragebaiting the whole camp', attaching an image of hosts Ant and Dec laughing uproariously. Meanwhile, Attila_hun questioned: 'Why does Jack think he always has to have the last word??'
However, not all feedback has been negative. Some viewers have appreciated seeing a more confident side of Jack emerge in the jungle environment. Laurahuntx shared: 'I really love seeing Jack Osbourne come out of himself. It's actually so heartwarming.'
CharlieNCFC_ echoed this perspective, noting: 'Feel like jack is starting to settle into camp well. good to see.'
Jack, who was diagnosed with multiple sclerosis in 2012, provided entertainment for his campmates after returning from the trial. When ex-EastEnders star Martin Kemp returned pretending to be upset, Osbourne played along by feigning a sulk about their Bushtucker performance before revealing they'd actually won enough food to feed everyone.
Real-World Fallout and Family Involvement
The jungle drama has spilled over into the real world, with Jack's sister Kelly Osbourne branding Brook a 'bully' for her treatment of her brother. In a video shared to her Instagram Stories, Kelly Osbourne didn't hold back: 'Kelly Brook, I don't think I like you. Elbowing out of the way to get to the fish.'
She continued: 'You're so performative, with all the gagging and the over-dramatics. You bring out my big-sister vibes where I want to attack you because I feel like you're a bit of a bully.'
Meanwhile, Kelly Brook's stepfather has vehemently denied any bullying claims, describing them to the Daily Mail as 'a load of rubbish'. Metro.co.uk has reached out to Jack Osbourne's representatives for comment on the ongoing controversy.
As the debate continues to rage among viewers and participants alike, I'm A Celebrity continues tonight on ITV1 and ITVX at 9pm, promising more developments in this unfolding jungle saga.