Tyson Fury's 16-year-old daughter, Venezuela Fury, has reportedly signed up for ITV's I'm A Celebrity: The Wild Frontier, a Canadian spin-off of the popular reality show. According to reports, she and her amateur boxer husband, Noah Price, could earn up to £50,000 each for their participation.
Newlyweds to compete as a pair
The couple, who recently married in a lavish ceremony on the Isle of Man, are said to have been cast on the special anniversary edition of the show, which is hosted by Ant and Dec. They will reportedly compete together and face elimination as a pair, with filming expected to take place in Callaghan Valley, British Columbia next month, as reported by The Sun.
Pop culture and TV expert Nick Ede told Metro that the couple could command a combined fee of between £75,000 and £100,000, with the possibility of negotiating a higher amount if ITV is particularly eager to secure their participation.
Curiosity value and public interest
Ede highlighted that while the couple may not yet have the individual celebrity status to command the enormous six- or seven-figure fees seen in past seasons, they possess significant curiosity value. He noted, "Venezuela is part of one of Britain's most famous families and, as Tyson and Paris Fury's daughter, she comes with an enormous amount of built-in public interest."
Their status as newlyweds makes them "particularly attractive" to producers, according to Ede, as the show offers a glimpse behind their TikTok presence and their high-profile wedding. "Audiences are fascinated by their relationship and their life together, and putting them into an extreme environment gives producers the opportunity to show a completely different side to them," he added.
Potential future earnings
Ede estimated that Venezuela and Noah could individually earn between £40,000 and £50,000, but emphasized that "the real financial value could come afterwards." A well-received appearance could "massively accelerate" their earning power through brand deals and social media partnerships, and potentially lead to their own reality show.
"In that respect, I'm A Celebrity could be worth considerably more to them than the actual appearance fee," Ede said. He also pointed out that the couple are valuable to ITV because they could attract a younger, social-media-savvy audience to the established franchise. "Venezuela has grown up around fame but is only now becoming a personality in her own right, so there is a sense that viewers are discovering her."
ITV and representatives contacted
Metro has reached out to ITV and Venezuela Fury's representative for comment on the reports. The show, I'm A Celebrity: The Wild Frontier, is a Canadian spin-off of the original I'm A Celebrity...Get Me Out of Here!, and this special anniversary edition is expected to feature a mix of challenges and eliminations, with the couple competing as a duo.
