Bishop's Stortford Named UK's Must-Visit Summer Destination by Expedia

A historic market town on the edge of London has been crowned the UK's must-visit summer destination for 2026 by Expedia. Bishop's Stortford, located in Hertfordshire near the Essex border, offers a high street filled with independent retailers and a rich heritage dating back to 1060.

Why Bishop's Stortford?

The town boasts a charming mix of period architecture, including timber-framed Tudor buildings, Georgian townhouses, and Victorian structures along Bridge Street. The River Stort, a rare chalk river, provides a scenic towpath for walks, connecting Castle Gardens, Sworders Field, and Grange Paddocks meadows. Waytemore Castle, a Norman motte-and-bailey fortress, offers a glimpse into medieval history, while the adjacent Castle Gardens are perfect for picnics.

Attractions and Accessibility

Redricks Open Water Swimming Lake in nearby Sawbridgeworth features a 750-metre circuit shared with wildlife, with year-round swimming, coaching, and monthly Full Moon Swim events. Bishop's Stortford is easily accessible: trains from London Liverpool Street and Cambridge take about 40 minutes, while Stansted Airport is just 10 minutes away by train or car.

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Travel Trends Driving the Choice

Expedia's Unpack '26 Summer report highlights that 45% of Britons are more interested in UK holidays this summer, influenced by the World Cup and rising airfare costs due to the Iran War. Searches for seaside towns like Scarborough and Tenby have risen by 40%, while countryside destinations are also surging.

Melanie Fish, spokesperson at Expedia Group, said: "This summer, travel isn't slowing down - it's being reshaped. As major global events and rising costs influence decisions, travellers are either staying closer to home or seeking out destinations where they can get more for their money."