Victoria Beckham Beauty has cemented its status in the premium cosmetics market with the launch of its highly anticipated FeatherFix Brow Gel, following the success of its eyebrow pencil. The product, which retails for £31, is being hailed by customers, particularly mature shoppers, for its ability to define, hold, and subtly colour eyebrows without the dreaded stiff or flaky finish.
Salon-Quality Results Without The Crunch
Available in five shades, including a transparent option, the tinted gel uses pigments suspended in a clear base to add natural-looking definition. The formula promises to separate, lift, and define brow hair, locking it in place for up to 24 hours. It has garnered an impressive 4.1-star rating from a substantial pool of 1,266 reviews.
One elated customer's testimonial captures the product's appeal: "Absolutely the best brow gel ever. It looks like I've been to a salon, I never thought my brows would look good." Another emphasised its user-friendly texture, writing, "Lasts all day and isn't crunchy! So beautiful and really easy application, certainly will repurchase."
A Solution for White Hairs and Taming
For many mature users, a key benefit is the gel's ability to manage and colour white brow hairs. A third reviewer explained: "This is really good for taming and colouring the white hairs so they look like normal brows. It's easy to apply and not sticky or clumpy." This has positioned the FeatherFix as a go-to for those seeking a polished, full-brow effect without resorting to permanent dye.
However, the product hasn't pleased everyone. A critical review stated: "Straight in the bin after one use. Somehow it'll smear coloured goo all over the perimeter of your brows but it won't do a thing to fill them in or hold them." This highlights that, as with any beauty product, results can vary based on individual brow type and application technique.
Alternative Brow Gels for Every Budget
For those seeking different options, the market offers several alternatives. The Hourglass Arch Brow Volumising Fiber Gel, priced at £29 at Cult Beauty, uses micro-fibres to create fullness and boasts a high 4.5 rating. A buyer noted, "It makes my brows look naturally fuller and defined."
On the more affordable end, the e.l.f. Wow Eyebrow Enhancer Gel is available for just £7 from Boots. This hybrid formula brushes hairs into place while depositing fibres for a fuller look and has also earned a 4.5-star average. One satisfied customer shared, "I love this product. There I was thinking my eyebrows were diminishing with age, a couple of strokes with this product and they're back!"
The Victoria Beckham FeatherFix Brow Gel can be purchased directly from Victoria Beckham, as well as from Selfridges and Space NK. The brand also suggests pairing it with its £64 Concealer Pen with TFC8 for a complete eye-defining look.
