The most beloved casual outfit from Princess Diana's legendary wardrobe is making a triumphant return three decades after she first made it famous. Virgin Atlantic has announced the limited-edition re-release of the navy 'Fly Virgin Atlantic' sweatshirt that became synonymous with the People's Princess during the 1990s.
The Story Behind the Iconic Sweatshirt
Princess Diana wore the distinctive navy jumper on November 20, 1995, creating one of the most memorable fashion moments of her life. The date carries particular historical weight as it marked the day her groundbreaking interview with Martin Bashir aired, during which she famously stated: 'There were three of us in this marriage.'
The Princess paired the sweatshirt with salmon-coloured cycling shorts, tortoiseshell sunglasses, chunky trainers and white ankle socks that would today earn approval from Gen Z fashion enthusiasts. Her gym-going ensemble featured the iconic Flying Lady motif, designed in 1930s pin-up style, positioned between the words 'Fly' and 'Atlantic', while the word 'Virgin' appeared within the figure's cape.
How to Secure Your Piece of Fashion History
Fashion collectors and Diana admirers can purchase the recreated jumper directly from the Virgin Atlantic website for £49, with £10 from every sale being donated to Save The Children. However, prospective buyers will need to act quickly as only 250 jumpers will be available in the initial release.
Sophie Woodford, Head of Creative and Design at Virgin Atlantic, explained the significance behind the re-release: 'Princess Diana's Virgin Atlantic jumper became an icon of freedom and individuality. Replicating it for Save the Children lets us celebrate her legacy with a fresh twist, combining style, purpose and a little Virgin Atlantic spirit along the way.'
Virgin Atlantic's Fashion Heritage
This isn't the first time Virgin Atlantic has demonstrated its fashion credentials. The airline has a storied history of collaborating with renowned designers for its uniforms. In 1991, Elizabeth Emanuel, the designer responsible for Diana's legendary wedding dress, was commissioned to overhaul the Virgin uniforms that had remained unchanged since the airline's inception in the 1980s.
The power suit-style jacket and pencil skirt ensemble she created, complete with distinctive wing badges, remains one of Virgin's most iconic looks to this day. Founder Richard Branson has even expressed his desire to see 'The Emanuel' uniform make a comeback.
Since that landmark collaboration, Virgin Atlantic has continued its fashion-forward approach by working with design luminaries including John Rocha and Vivienne Westwood, ensuring their cabin crew maintain a distinctive and stylish appearance that reflects the airline's innovative spirit.
