Claudia Winkleman's distinctive knitwear on the hit BBC show The Traitors has sparked a major fashion trend, and now high street retailer New Look has a jumper that perfectly captures her signature aesthetic.
The Traitors Effect on Fashion
Since its debut, The Traitors has become as famous for its host's wardrobe as for its tense gameplay. Claudia Winkleman has cemented a style that is both dramatically cosy and effortlessly chic, favouring oversized silhouettes and rich, earthy tones. This look has resonated deeply with viewers, creating a demand for similar pieces that blend comfort with an air of mystery.
New Look's Savvy Style Dupe
New Look's offering is a chenille cable knit roll neck jumper, currently on sale for £20.99, reduced from £34.99. The design features a chunky cable knit texture, a slouchy roll neck, and is available in a moody khaki shade that directly channels Winkleman's on-screen persona.
It’s the kind of garment that evokes the atmospheric setting of the show's Scottish castle, feeling both luxurious and relatable. The jumper is designed for easy layering over jeans or trousers, making that iconic 'Traitors' vibe accessible for everyday wear.
Why This Knit Works
The success of Winkleman's style—and by extension, this jumper—lies in its timeless and wearable philosophy. It proves that knitwear can be a powerful style statement, offering comfort without sacrificing sophistication. This particular piece manages to look expensive while providing a cosy, enveloping feel, instantly elevating a simple outfit.
For fans of the show or anyone seeking a winter staple with a bit of narrative flair, this jumper represents a savvy purchase. It encapsulates the effortless, cosy, and subtly mysterious aesthetic that has become a hallmark of The Traitors visual identity.
The article highlighting this fashion find was published by lifestyle writer Natalie Dixon on 16th January 2026. It should be noted that the content includes affiliate links, and was produced with the support of AI tools, though all information was reviewed and finalised by a journalist prior to publication.
